Strategy & Operations Manager – Sales Development & Marketing
About the Role
The Strategy & Operations Manager for Sales Development (SD) and Marketing will play a critical role in shaping and driving strategic initiatives to accelerate the next phase of growth for Google Cloud’s Sales Development and Marketing teams integrating AI. This role focuses on defining, implementing, and optimizing the strategy for SDR team expansion while partnering with agencies and internal stakeholders to enhance operational efficiency.
The ideal candidate is a data-driven strategist with strong analytical skills, excellent cross-functional collaboration abilities, and a passion for optimizing sales development and marketing operations. You will be responsible for identifying key insights, implementing scalable solutions, and ensuring continuous improvement to maximize business impact.
Key Responsibilities
🔹 Strategic Planning & Execution
- Develop and execute a comprehensive strategy for augmenting the SDR team, ensuring alignment with overall business objectives.
- Partner with internal teams and external agencies to refine processes, enhance workflows, and implement best practices for SDR and marketing operations.
- Align SDR and marketing strategies with broader revenue goals, optimizing lead generation, pipeline acceleration, and sales enablement efforts.
🔹 Operational Excellence & Cross-Functional Collaboration
- Work closely with sales, marketing, and operational teams to improve SDR team efficiency and effectiveness.
- Establish standardized processes for tracking and measuring SDR and marketing performance, ensuring data-driven decision-making.
- Act as a bridge between marketing, sales, and leadership teams to drive cohesive and integrated growth strategies.
🔹 Insights, Analytics & Performance Measurement
- Analyze key performance metrics, market trends, and business insights to refine SDR and marketing strategies.
- Monitor and report on SDR team performance, identifying areas for improvement and optimization.
- Develop data-driven recommendations to enhance productivity, conversion rates, and overall revenue impact.
🔹 Continuous Improvement & Innovation
- Identify opportunities to leverage new tools, technologies, and methodologies to enhance SDR and marketing operations.
- Stay up to date with industry trends, competitive analysis, and emerging best practices to drive innovation.
- Continuously test, learn, and iterate on strategies to optimize efficiency and effectiveness.
Qualifications & Must-Haves
✔ Education:
- Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field.
- MBA or advanced degree (preferred but not required).
✔ Experience & Expertise:
- 10+ years of experience in strategy, operations, business development, or a related role, preferably within sales development, marketing, or go-to-market functions.
- Proven track record in developing and executing business strategies to optimize sales and marketing operations.
✔ Strategic & Analytical Mindset:
- Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
- Experience with performance metrics, KPIs, and data visualization tools (e.g., Salesforce, Tableau, Google Analytics).
✔ Cross-Functional Collaboration & Project Management:
- Ability to influence and work with diverse teams, including sales, marketing, operations, and leadership.
- Strong project management skills, with experience leading initiatives across multiple stakeholders.
✔ Execution & Operational Efficiency:
- Detail-oriented with the ability to manage multiple initiatives simultaneously.
- Strong ability to drive efficiency, process improvements, and scalable solutions.
✔ Communication & Leadership:
- Excellent written and verbal communication skills, with the ability to present insights and strategies clearly.
- Ability to influence senior stakeholders and drive alignment on key initiatives.
✔ Must-Have Technical & Business Skills:
- Proficiency in CRM tools (e.g., Salesforce) and marketing analytics platforms.
- Strong Excel/Google Sheets and data analysis skills; SQL knowledge is a plus.
- Familiarity with sales development tools, automation platforms, and workflow optimization.
Why Join Us?
Make an Impact – Play a key role in shaping the growth strategy for a dynamic and evolving business.
Collaborative Culture – Work alongside a high-performing team that values innovation and teamwork.
Career Growth – Gain hands-on experience in strategy, operations, and business transformation.
Data-Driven Insights – Leverage analytics to drive meaningful change and optimize business outcomes.
Compensation Range: $70,000 – $120,000 annually
This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
Top Skills
What We Do
WE ARE MARRINA
One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.
As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.
OUR PROVEN PROCESS
Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.
STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE
Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.
DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING
Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.
LAUNCH: SETTING SAIL AND STAYING ON COURSE
Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
