At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynamic team.
About the Role
This is a senior, hands-on email and lifecycle marketing role on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.
Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get lifecycle, product, and promotional marketing in one seat, and you will have room to change the approach when the data says to. Candidates on the West Coast are especially encouraged to apply.
What You'll Own
- Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
- Lifecycle Programs: Own member journeys from onboarding through re-engagement.
- Product Marketing: Turn product and offer launches into compelling member communications.
- Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
- Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
- Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
- Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
- Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
- Cross-Functional Partnership: Align with sales, operations, and other teams so the customer journey stays seamless.
- AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.
What You'll Bring
- 5+ years of marketing experience with a strong grasp of best practices and industry trends.
- Deep, hands-on email marketing expertise. This is the core of the role.
- Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
- 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
- B2C experience preferred, B2B background welcome as an addition.
- Strong analytical skills and the habit of letting data drive decisions.
- Excellent written and verbal communication, with email content that resonates.
- Proven cross-functional collaboration and relationship building.
- Comfort in a fast-paced, high-volume environment with quick turnarounds.
- Leadership qualities, initiative, and a proactive, go-getter mindset.
- Travel or cruise industry experience is a plus, not a requirement.
Benefits & Perks
- Unlimited PTO
- Exclusive employee travel rates
- Travel discounts through arrivia programs
- Medical, dental, and vision insurance
- 401(k) with company participation
Why arrivia
At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.
If you are a results-oriented email marketer ready to make a meaningful impact in travel, we invite you to apply.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 5+ years of marketing experience
- Deep, hands-on email marketing expertise
- Experience across lifecycle, product, and promotional marketing
- 2 to 5 years with Marketo or comparable marketing automation software
- Experience building and optimizing emails in Marketo and CMS
- Strong analytical skills and data-driven decision making
- Excellent written and verbal communication with resonant email content
- Proven cross-functional collaboration and relationship building
- Comfort in a fast-paced, high-volume environment with quick turnarounds
- Leadership qualities, initiative, and a proactive mindset
- Experience using AI tools for content, audience analysis, and campaign optimization
- B2C experience
- Travel or cruise industry experience
arrivia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about arrivia and has not been reviewed or approved by arrivia.
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Strong & Reliable Incentives — Commission-based earnings in sales are described as having strong upside when performance is high, with bonuses and full payouts cited as meaningful contributors to total pay.
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Wellbeing & Lifestyle Benefits — Travel discounts and awards are positioned as a standout perk, supplemented by lifestyle add-ons like wellness programs, lifestyle spending, and office perks that add non-cash value.
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Parental & Family Support — Family-building and parental benefits are described as more modern than baseline offerings, including paid parental leave and adoption/surrogacy and fertility support.
arrivia Insights
What We Do
Welcome to arrivia. We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we’re a merger of three powerhouse brands (in case you’ve heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff. We’re focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members.
