Job Title: Marketing Business Operations & Analyst
Location: Remote
Job Summary:
We are looking for a highly analytical and detail-oriented Marketing Business Operations & Analyst to join our data and marketing analytics team. The ideal candidate will combine business acumen with strong data management skills to provide actionable insights that drive strategic decisions. You will work with large datasets, develop reports and dashboards, and support marketing, sales, and executive teams through data-driven recommendations. Experience with SQL, marketing automation tools like Marketo, CRM platforms such as Salesforce, and email marketing analytics is essential.
Key Responsibilities:
Data Analysis & Business Intelligence
- Analyze business operations, industry trends, and customer behavior to generate actionable insights.
- Develop and maintain BI dashboards and reports to support strategic planning and operational execution.
- Query data repositories using SQL and BI tools to produce standard and ad hoc reports for business units.
Marketing & Email Campaign Analytics
- Collaborate with marketing teams to analyze email marketing campaigns, lead performance, and customer segmentation.
- Leverage Marketo and Salesforce to monitor and optimize lead scoring, routing, and campaign impact across channels.
- Assess marketing and sales funnel metrics to recommend improvements in campaign targeting and conversion.
Data Management & Reporting
- Manage and ensure the integrity of large datasets across internal systems.
- Develop and maintain processes for data cleaning, deduplication, validation, and enrichment.
- Create visually engaging dashboards and presentations that simplify complex findings for technical and non-technical audiences.
Cross-Functional Collaboration
- Partner with stakeholders across marketing, sales, product, and analytics teams to gather business requirements.
- Provide technical support and BI expertise to end-users for tools, reports, and systems.
- Maintain timely flow of business intelligence information to internal customers and executives.
Required Skills & Experience:
- Bachelor's or Master’s degree in Business Analytics, Data Science, Marketing, Computer Science, or a related field.
- 2+ years of experience as a Business Intelligence Analyst, Data Analyst, or in a similar analytical role.
- Proficiency in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
- Hands-on experience with Marketo, Salesforce, or other marketing automation and CRM systems.
- Strong analytical thinking, communication skills, and attention to detail.
- Demonstrated ability to turn data into strategic insights that drive decision-making.
Preferred Qualifications:
- Knowledge of customer segmentation, A/B testing, and campaign optimization strategies.
- Experience in managing or supporting email marketing templates, analytics, and performance reporting.
- Familiarity with business intelligence tools and cloud database environments (e.g., Amazon Redshift, Google BigQuery).
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers
Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in the MarTech world.
Compensation Range: $70,000 – $120,000 annually
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
Top Skills
What We Do
WE ARE MARRINA
One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.
As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.
OUR PROVEN PROCESS
Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.
STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE
Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.
DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING
Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.
LAUNCH: SETTING SAIL AND STAYING ON COURSE
Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
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