The candidate should be highly motivated, analytical and intellectually curious to help drive our client business forward. The individual is accountable for all aspects of SEO and results. Hands-on experience on ecommerce SEO and local SEO and tools like Ahref, ASO ,SEMrush is required. The candidate will be expected to strategies, monitor performance and optimize campaigns towards achieving the defined campaign objectives. The candidate must have a working knowledge of web tracking tools like Google analytics.
Requirements-
- Should have overall 3+ years of experience in SEO.
- Should have a minimum 2+ years of experience in local SEO and 1+ years of experience in E-commerce SEO.
- Should have hands on experience on Youtube SEO and App Store Optimization (ASO - Mobile Apps)
- Should have hands-on experience in working with multiple CMS(HubSpot, WordPress, Shopify etc..)
- Should have sound technical knowledge on site migration, in-depth actionable technical audit, rich snippet audit and optimization's, backlink audit and etc.
- Should have experience in optimizing java script heavy websites.
- Should have an understanding of Programmatic/Edge SEO.
- Should be able to make code-related SEO recommendations.
- Should be very good at operating Excel.
- Basic level coding knowledge is required.
- Should have had client communication (calls + email) previously.
- Should be able to derive SEO strategies for mid to enterprise websites.
- Should be able to SWOT analysis considering SEO techniques.
- Should be able to set up automation (using pre-built Python, Xpath scripts etc.).
- Should be able to forecast traffic, ranking & revenue through SEO.
- Should be comfortable operating SEO tools that can help set up automation for Index monitoring via URL Inspection API, automate the creation of title/descriptions.
- Should be able to extract and create strategies from data scraping techniques.
- Creating dynamic pages with dynamically generated copy/meta details at scale using AI/ML algorithms or other tools
- Should have an experience of International client management
- A person should be able to do Conversion Strategies: Conversions tracking analysis, pixel/tags creations, conversion setting, conversions tags implementations [GTM], conversion custom variables
- Define requirements and drive strategic direction on allocated projects, delivering quarterly client plans.
- Work closely with key stakeholders, both internally and externally, to provide diverse approaches covering multiple aspects of SEO as a discipline.
- Day-to-day project management of planned tasks for specific clients.
- Ongoing client communication regarding updates and account progress.
- Collaborative delegation of work to appropriate members in sub-teams.
- Delivery work on tasks defined in plans where required.
- Tracking, reporting and providing detailed analysis on project performance.
Good to have-
- Basic to intermediate level SEM understanding
- Sabermetrics: Report creation and data automation
- End to end campaign management
- Technical SEO content writing
- Working knowledge of Conversion Rate Optimization
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What We Do
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
