Marketing Ops Manager
We are searching for experienced and dynamic candidates for the position of Senior Marketing Operations Manager who will oversee process management, technology infrastructure, data & analytics, and brand compliance awareness of Marrina Decisions.
Role and Responsibilities:
- Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings.
- Maintains customer response operations by establishing work schedules, and assigning employees, and providing backup.
- Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes.
- Resolves customer problems by training telemarketing service representatives to maintain reference manuals and dialogue guides, provide information, and answer questions.
- Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.
- Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
- Oversees brand data, analytics, and emerging market trends to strategize ways to increase market share.
- Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
- Negotiates contracts for advertising, marketing, and promotions.
- Monitors, internal costs and competitive pricing to develop pricing and discounting strategies.
Required Qualifications
- Should have created Marketo emails.
- Marketo Templates Campaigns.
- Email template design using HTML
- Should be certified in Marketo
Skills/Abilities and Knowledge
- Exceptional interpersonal, communication, analytical, optimization, and problem-solving skills
- Ability to analyze and interpret data with accuracy
- Excellent with numbers, data analysis, and research
- 6-8+ years of industry experience in the Marketing Operations role
Education:
- Master’s Degree in business administration, and management.
- Should be certified in Marketo
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in this MarTech world.
Salary Range
Depends on geo and experience
Skills Required
- Experience creating Marketo emails
- Experience with Marketo templates and campaigns
- Email template design using HTML
- Marketo certification
- 6–8+ years of marketing operations industry experience
- Master's degree in business administration and management
What We Do
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
