Position Summary
We are actively seeking an eCommerce Marketing Manager to work remotely on a full-time basis. This role is specifically designed for a strategic leader experienced in digital marketing and e-commerce within the US fashion apparel sector. The ideal candidate will have a proven track record in developing online stores, particularly on Shopify, and setting up marketplace platforms from scratch, driving brand visibility, and achieving substantial e-commerce sales growth.
Key Responsibilities
- eCommerce Platform Expertise: Spearhead the setup and optimization of e-commerce stores, particularly on Shopify, and manage integrations with various marketplaces to maximize sales channels.
- Strategic Marketing Development: Develop and execute comprehensive digital marketing strategies that boost online presence and sales, with a particular focus on the US market.
- Performance Marketing Leadership: Implement and refine performance marketing initiatives, including PPC, SEO, SEM, and targeted social media advertising to drive sales and improve ROI.
- Creative Campaign Management: Oversee the entire creative process, ensuring that marketing materials effectively engage the US audience and reflect the brand’s ethos.
- Data-Driven Analytics: Utilize analytics to guide marketing decisions, optimize campaign performance, and enhance user engagement and conversion rates across all platforms.
- Remote Team Dynamics: Lead a remote team by promoting a culture of innovation and accountability, ensuring timely delivery of marketing objectives and creative projects.
Qualifications
- Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Professional Experience: Minimum of 5 years in a leadership role in marketing, with extensive experience in setting up and managing Shopify stores and other e-commerce platforms.
- Technical Skills: Proficiency in digital marketing tools and e-commerce technologies, including Adobe Creative Suite, Google Analytics, Shopify, and other CMS systems.
- Strategic and Analytical Skills: Strong ability to develop strategic marketing plans and analyze performance metrics to drive business decisions.
- Communication and Leadership Abilities: Outstanding communication and leadership skills, with experience managing remote teams and collaborating across departments.
Skills
- Strategic thinking
- E-commerce platform management (Shopify, etc.)
- Digital marketing expertise
- Performance metrics and analytics
- Project and budget management
- Effective communication and leadership
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What We Do
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
