Responsibilities:
This role of Demand Generation Campaign Manager is to manage global SMB Data analytics and industry marketing campaigns from inception to completion, including defining success metrics, project execution, post-campaign reporting and analysis. The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).
MAJOR DUTIES AND RESPONSIBILITIES
Manage projects end-to-end from the creation stage to execution stage to reporting and learning stage, while managing the timelines and meeting all deadlines.
Partner with internal teams (Product Marketing, Partner Marketing, Sales, etc.) and external agencies to gather inputs, feedback, approvals on campaign creation.
Build and design campaigns with a local and global perspective in mind.
Work across teams in various time zones to enable Global deployment.
Maintain good data health and quality through consistent reporting and tracking.
Analyze results and impacts, finding insights and improvements for future activations.
Previous Demand Generation experience is preferred.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Has B2B SaaS experience from previous companies, preferably in a Marketing demand generation role.
Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance.
Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.
Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.
Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.
Interpersonal skills - ability to to build and maintain relationships with colleagues.
Work independently - ability to make recommendations and decisions autonomously.
Formal presentation skills - ability to present to all levels of management.
Strong attention to detail - ability to execute at a granular level while thinking strategically.
Related Work Experience
At least 6+ years of work experience
4+ years of industry experience in Marketing Demand Generation, B2B marketing, technology or related industries.
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.
Education
Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience.
Must Haves:
Must be able to work in a fast-paced environment matrix organization
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Demand Gen and B2B SaaS experience (Sales or Marketing) is preferred
Experience in Marketo and Salesforce.com is preferred.
Compensation Range: $70,000 – $120,000 annually
This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
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What We Do
WE ARE MARRINA
One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.
As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.
OUR PROVEN PROCESS
Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.
STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE
Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.
DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING
Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.
LAUNCH: SETTING SAIL AND STAYING ON COURSE
Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
