We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.
At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.
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JOB DESCRIPTION
We’re looking for a B2B Lifecycle Marketing Manager with deep expertise in CRM and marketing automation to help drive engagement and retention for our prospects and potential customers. This role is ideal for a marketer who thrives at the intersection of technology, data, and customer experience — someone who can translate strategic goals into well-crafted, automated campaigns that educate, empower, and build lasting brand reputation.
You’ll manage end-to-end lifecycle programs across the sales funnel ensuring each communication adds value and drives engagement.
Lifecycle Campaign Execution
Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform).
Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel.
Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice.
Test, optimize, and personalize communications to improve engagement, activation, and retention rates.
Customer Journey Management
Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement.
Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages.
Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs.
Content & Quality Assurance
Design and code mobile-responsive emails using HTML and templates.
Proofread and QA campaign content for clarity, accuracy, and compliance.
Ensure messaging is visually consistent, accessible, and aligned with brand guidelines.
Data, Reporting & Optimization
Manage segmentation and audience targeting based on behavioral, transactional, and industry data.
Track and report on key performance metrics (deliverability, engagement, prospect activity)
Use insights to inform campaign strategies, improve automation workflows, and strengthen the B2B marketing program.
Support email deliverability best practices and maintain healthy sender reputation.
Compliance & Governance
Ensure all communications comply with financial marketing regulations and consumer protection laws (including CAN-SPAM, TCPA, and data privacy requirements).
Maintain the highest standards of accuracy and transparency in all customer communications.
Scalable communication programs that nurture trust and drive financial confidence among customers.
Seamless collaboration between marketing, product, and analytics to deliver a unified customer experience.
Consistent compliance with all financial and marketing regulations.
Qualifications
Bachelor’s degree required.
4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries).
Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, HubSpot, etc.).
HTML proficiency for mobile-optimized email templates.
Basic SQL knowledge preferred.
Strong project management and cross-functional collaboration skills.
Detail-oriented with excellent organization and time management.
Strong analytical mindset with experience interpreting campaign performance data.
Excellent verbal and written communication skills.
Comfortable working in a fast-paced environment that values accuracy, compliance, and innovation.
Success in This Role Looks Like
Increased engagement and retention through thoughtful, automated lifecycle journeys.
POSITION TYPE
RegularPAY RANGE
The targeted base salary for this position is $94,300 to $141,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.<<>><<>><<>><<>><<>><<>><<>><<>><<>><<>>
We’re Here to Support You—Accommodations Upon Request
Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.
Work Authorization Requirement
At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.
Important Notice on Application Accuracy
We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.
Top Skills
What We Do
Green Dot is a financial technology and registered bank holding company committed to delivering trusted, best-in-class money management and payment solutions to customers and partners, seamlessly connecting people to their money. Green Dot’s proprietary technology enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money and making financial empowerment more accessible for all.
Green Dot offers a broad set of financial services to consumers and businesses including debit, checking, credit, prepaid, and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Its flagship digital banking platform GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. The company’s banking platform services business enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy customized, seamless, value-driven money management solutions for their customers.
Founded in 1999, Green Dot has served more than 33 million customers directly and many millions more through its partners. The Green Dot Network of more than 90,000 retail distribution locations nationwide, more than all remaining bank branches in the U.S. combined, enables it to operate primarily as a “branchless bank.” Green Dot Bank is a subsidiary of Green Dot Corporation and member of the FDIC . For more information about Green Dot’s products and services, please visit www.greendot.com.
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The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Green Dot Corporation, NMLS ID #914924 at 1100 North Eutaw Street, Suite 611; Baltimore, MD 21201, phone 888-784-0136. NMLS Consumer Access: https://nmlsconsumeraccess.org/
