Regional VP of Sales, Midwest

Posted Yesterday
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Chicago, IL, USA
Hybrid
150K-175K Annually
Senior level
AdTech • Marketing Tech
The Role
Lead and develop a Midwest sales team, drive new business and strategic account growth, forecast and manage revenue performance, maintain accurate Salesforce pipelines, build senior client relationships, and contribute to go-to-market strategy. The role is a player-coach position requiring strong AdTech expertise, agency and brand relationships, consultative selling, and approximately 15% travel. The position is based in Chicago within a remote-first environment.
Summary Generated by Built In

Locala is hiring a Regional VP of Sales, Midwest. If you are a strategic sales leader who thrives in a fast-moving, entrepreneurial environment and wants to help shape the future of omnichannel advertising, we’d love to hear from you!

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

About the Role:

We are looking for a motivated and strategic Regional Vice President of Sales to join our growing AdTech organization. This role is ideal for a high-performing seller ready to take the next step into leadership or someone already leading a regional team. This can include first-time managers who are passionate about coaching, building relationships, and driving revenue growth.

The RVP of Sales will serve as a player/coach, leading by example, managing and developing a team focused on driving new business opportunities, growing strategic accounts, and helping brands and agencies leverage our intelligence platform. This individual should bring a strong hunter mentality, balanced with the ability to foster long-term partnerships and mentor top-performing talent.

You must be based in Chicago for this role.

 Your background:

  • Based in Chicago, with the requirement of travel as needed (approx. 15%)

  • 8+ years of experience in Ad Tech/Digital Advertising, with a proven track record in senior sales or regional management

  • Strong understanding of programmatic, digital media, data, measurement, or advertising technology

  • Deep understanding of the media agency landscape in Midwest, particularly in the Chicago market

  • Strong existing relationships with key decision-makers at media agencies and brands (Tier 1 & Tier 2)

  • Demonstrated ability to open doors and initiate strategic conversations with high-value prospects

  • Proven success in closing complex, strategic deals and building long-term client partnerships

  • Proven track record of meeting or exceeding revenue targets

  • Excellent communication, presentation, and relationship-building skills

Key Qualities:

  • Strategic thinker with strong problem-solving skills

  • Resilient and adaptable in a fast-moving and evolving industry

  • Collaborative leader with a team-first mindset with low ego; shares best practices and supports colleagues and team

  • Solution-oriented with a consultative approach to client challenges

  • Strong communicator comfortable presenting to internal leadership and external clients

  • Detail-oriented with strong follow-through and organizational skills

  • Market Curiosity - Stays up to date on industry trends and market perspective that build client credibility. Shares market intelligence to help inform team

Responsibilities

  • Lead, mentor, and develop a team of (3) sellers to exceed revenue goals

  • Identify high growth targets & develop and execute plans to win accounts

  • Report weekly on regional performance, wins, challenges, and growth opportunities to VP of West/Central

  • Forecast revenue accurately and manage sales performance against quarterly and annual targets

  • Salesforce reflects an accurate, well-documented pipeline that doesn't surprise leadership

  • Build and maintain senior-level relationships with clients, partners, and key stakeholders in Midwest market

  • Collaborate cross-functionally with marketing, client success, operations, and product

  • Identify new market opportunities and proactively contribute to overall GTM strategy

  • Participate in client meetings, industry events, and presentations

  • Foster a positive, collaborative, and high-performance team culture

  • Provide market feedback to upper management

  • Perform quarterly business and account reviews

  • Cultivate and expand relationships with key decision-makers

  • Drive client retention and expansion efforts, maximizing revenue from existing accounts

Why Join Us

  • Independently owned and management-run

  • Profitable for multiple consecutive years

  • Proprietary, differentiated technology stack

  • Strong employee tenure and collaborative culture

  • Significant upside and growth opportunity

  • Ability to influence strategy and shape the future of the business

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

  • Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents

  • 401k with Company Match

  • Paid Parental Leave

  • Paid Vacation, Sick Time & Holidays

  • Salary range for this role is $150-175K, with a competitive compensation package

    • Note: Actual compensation will vary depending on a candidate’s location, qualifications, and experience. We review our compensation data regularly to ensure we remain competitive.

Skills Required

  • Based in Chicago
  • 8+ years of experience in AdTech or digital advertising
  • Proven track record in senior sales or regional management
  • Strong understanding of programmatic, digital media, data, measurement, or advertising technology
  • Deep understanding of the Midwest media agency landscape, particularly the Chicago market
  • Existing relationships with key decision-makers at media agencies and brands
  • Ability to open doors and initiate strategic conversations with high-value prospects
  • Success closing complex strategic deals and building long-term client partnerships
  • Track record of meeting or exceeding revenue targets
  • Excellent communication, presentation, and relationship-building skills
  • Strong strategic thinking and problem-solving skills
  • Leadership, mentoring, collaboration, and team-development skills
  • Consultative, solution-oriented approach to client challenges
  • Strong organizational skills and follow-through
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The Company
200 Employees
Year Founded: 2011

What We Do

Locala is a global advertising technology company whose omnichannel platform helps marketers reach local consumers. It uses granular insights and artificial intelligence to support campaign planning, activation, and measurement, personalizing campaigns to local audiences. The company works with leading brands across 40 countries and focuses on helping marketers deliver impact market by market. Its services support brands seeking to plan and evaluate advertising across diverse local markets.

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