We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
The Regional Sr Integrated Marketing Specialist is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.
Your Responsibilities on the Team
- Support the Integrated Marketing Manager, who is the point of contact (POC), owner and driver of
- integrated marketing plans, to enforce and ensure alignment across teams and timely execution.
- Lead the development of strategic creative briefs for key initiatives, ensuring alignment with
- divisional goals and national brand strategy.
- Oversee the execution and management of the integrated marketing calendar across all
- channels, aligning timing and messaging to maximize engagement and performance.
- Oversee and guide the development and localization of marketing assets, signage, events,
- sponsorships, and outreach initiatives to strengthen regional brand presence.
- Lead and partner with National strategy teams to interpret campaign performance and regional
- market insights, using data to optimize marketing plans and drive results.
- Lead, enforce and uphold brand consistency across all marketing touchpoints within the region,
- ensuring adherence to national standards and guidelines.
- Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and
- Regional Integrated Marketing Specialists.
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
- Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-
- facing industries preferred.
- Strong organizational and time management skills; able to manage multiple deadlines across
- various communities.
- Excellent communication and interpersonal skills; able to build effective partnerships with internal
- teams and sales teams.
- Resourceful and solution oriented.
- Leverage digital and analytical tools with confidence to drive insights and outcomes.
- Experience in home building, real estate, or consumer-facing industries is a plus.
Physical & Office/Site Presence Requirements:
Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator.
This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.
During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
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- This information is intended to be a general overview and may be modified by the company due to factors affecting the business.
General Overview of Compensation & Benefits:
- This position may be eligible for bonuses.
- This position may be eligible for commissions.
- This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
- This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.
Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.
Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn<https://www.linkedin.com/company/lennar/> for the latest job opportunities.
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
Skills Required
- Bachelor's degree (B.S. or B.A.) or equivalent
- High school diploma or GED
- 3-5 years relevant experience in home building, real estate, marketing or consumer-facing industries
- Strong organizational and time management skills; manage multiple deadlines
- Excellent communication and interpersonal skills; build effective partnerships with internal teams and sales
- Resourceful and solution oriented
- Comfortable leveraging digital and analytical tools to drive insights and outcomes
- Experience in home building, real estate, or consumer-facing industries (a plus)
- Regular in-person attendance at company communities/job sites and offices; ability to operate motor vehicle, read plans, climb stairs/ladders, lift/move equipment over 50 pounds; occasional operation of construction equipment; finger dexterity for computer use
What We Do
Lennar is a home building company providing new home construction and buying services in various states in the United States.
