Regional Social Media &Content Manager Asia

Permanent

Be part of something bigger. Decode the future.
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world. For more information go to www.electroluxgroup.com. 
 
Join us in our exciting quest to build a future home!
Lead the strategy, governance, and execution of social media and marketing content across CA Asia, ensuring strong engagement, consistency across markets, and scalable content production through AI and external partners

What you’ll do:

Social Media Management & Governance
- Define and implement social media strategy across markets
- Establish governance: content guidelines, posting frequency, community management
- Ensure relevance, consistency, and performance of content across markets
- Drive activation plans and cross-market content sharing
 

Engagement Tracking & Performance
- Monitor and track engagement and performance KPIs
- Build and manage reporting dashboards
- Optimize content based on insights
 

Social Listening & Insights
- Own and manage social listening tools across the region
- Monitor brand, competitors, and category conversations
- Analyze insights to identify trends, opportunities, and risks
- Translate data into actionable recommendations for content and campaigns
- Share insights with stakeholders to drive data-driven decisions
 

Marketing Content Production (incl. AI)
- Lead production of marketing content for marketplaces, websites, and social media
- Manage end-to-end process: briefs, requirements, quality delivery
- Leverage AI tools to scale content production
- Coordinate agencies, freelancers, partners (quotes, timelines, delivery)
 

Process Optimization, Content Visibility & Sharing
- Build and optimize content processes to ensure smooth and efficient activations across markets
- Ensure visibility of existing marketing content, enabling easy access and usage by markets
- Establish systems to support content sharing, reuse, and localization across markets
- Facilitate access to locally created content and promote cross-market reuse
- Improve workflows and define scalable frameworks for efficiency and consistency
 

Stakeholder Management & Reporting
- Collaborate with regional and local stakeholders
- Present updates to GMs and leadership team
- Ensure alignment between strategy and execution
 

Scope

Channels: Social media platforms (TikTok, Meta, YouTube) + marketplaces & branded websites (marketing content)

Markets: All CA Asia markets (TH, VN, SG, MY, ID, TW, KR, CN)

Functions: Interface with local Marketing, E-commerce, and regional teams

Who you are:

·       ~5 years of experience in digital marketing

·       Proven experience in social media management

·       Experience with social listening tools and insights analysis

·       Good understanding of AI-driven content production and tools

·       Good knowledge of Asia markets and consumer needs

·       Strong English communication skills (written and spoken)

·       Strong cross-functional collaboration and stakeholder management skills

·       Ability to build relationships across markets and teams

·       Strong project management and organizational skills

·       Strong creativity and strategic thinking skills

·       Team player with proactive and solution-oriented mindset

Core Competencies:

• International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;

• Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;

• Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;

• Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;

• Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;

• Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;

• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;

• Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!

Where you'll be:

You will be based at the APAC Regional Office, located in Bangkok, Thailand. Occasional travel in the region may be needed.

Benefits Highlights:

·       Flexibility of work hours with hybrid work arrangement

·       Discounts on Electrolux products and services.

·       Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more:

·       https://career.electroluxgroup.com/global/en

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