OVERVIEW
The Bay Club is seeking a Regional Social Media Content Creator to bring our brand to life at the local level through compelling, high-performing content across organic and paid social channels.
This role is built for a creator + editor that understands how to create scroll-stopping assets that drive engagement, community and performance.
You will serve as the storyteller of your region, producing content that reflects the unique energy of each club while staying aligned with Bay Club’s broader brand vision and style guide
This is a part-time freelance role (~20 hours/week) with travel required across clubs in your assigned region.
Type: Freelance/Contract; 6 months with an option to extend
Hours: Approximately 20 hours/week
Rate: $80/hour
Location: Regional, San Francisco, CA. Must reside within assigned market.
Travel: Required within regional Bay Club Properties, up to an 80-mile radius.
Equipment: Must have access to a smart phone and/or camera for high-quality content capture
Our Culture
Our unique culture is at the heart of all we do and is guided by our values and behaviors. It’s what we expect of ourselves and each other every day. We call it our “Code of Culture”.
Our Code of Culture includes Our Mantra, Our Actions We Live By, and Pete’s Promise:
Our Mantra:
Respect The Past
Accept Responsibility
Pay it Forward
Our Actions We Live By:
Actions We Live By. It’s who we are when we step into our full power.
Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren’t good enough. And we navigate tough conversations with empathy and grace.
Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!
Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it’s never about one person–we are a part of a powerful team.
One Team. One Voice. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.
Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.
Pete’s Promise:
Service Forward
Ruthlessly Consistent
Do the Right Thing
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
RESPONSIBILITIES
Localized Content Creation
- Capture and produce short-form video (Reels, TikTok), photography and lifestyle content across Bay Club locations
- Bring to life key brand pillars
- Highlight real member experiences, programming and club culture in an approachable, elevated way
- Infuse local culture, seasonal moments and community insights into storytelling
On-Site Content Capture
- Travel regularly to Bay Club locations within your region to shoot content live
- Cover events, activations and everyday IRL club moments
- Partner with instructors, talent, influencers, members and social team to capture the story
Creative Execution
- Translate campaign and content briefs into regionally-relevant content
- Develop multiple content variations (hooks, formats, angles) for testing as requested
- Create content optimized for both organic engagement and paid performance as needed
Editing + Platform Optimization
- Edit content natively for platforms including Instagram, TikTok and Meta
- Ensure all content is optimized for vertical viewing, pacing and retention
- Stay ahead of platform trends and formats
Brand Alignment
- Ensure all content aligns with Bay Club’s brand voice, aesthetic and standards
- Balance premium lifestyle storytelling with approachable, real-life moments
Experience
- 2-5+ years of experience in content creation, social media or freelance production
- Strong portfolio showcasing:
- Short-form video (Reels / TikTok)
- Lifestyle + brand storytelling
- Performance-driven or paid social content
- Creative Test may be required depending on strength of portfolio
Creative + Technical Skills
- Skilled in shooting and editing content (iPhone-first, camera experience desired as well)
- Proficient in editing tools like:
- CapCut, Edits, Adobe Premiere, Final Cut, or similar
- Strong eye for composition, lighting and storytelling
Working Style
- Highly organized and able to manage multiple shoots, edits and priorities
- Sense of urgency to maximize trends and meet deadlines
- Self-starter who can operate independently in the field
- Highly collaborative, comfortable with a remote, cross-functional marketing team
Skills Required
- 2-5+ years of experience in content creation, social media or freelance production
- Strong portfolio showcasing short-form video, lifestyle storytelling, and performance-driven content
- Skilled in shooting and editing content with proficient editing tools
- Highly organized and able to manage multiple shoots and deadlines
What We Do
The Bay Club Company is a membership-based, active lifestyle and hospitality organization that operates clubs offering fitness, sports, outdoor recreation, family programming, social events, and dining.
