Job Summary
The Regional Senior Buyer is responsible for leading the evaluating, curating, and expanding the product assortment for the European region. This includes identifying high-potential brands, developing vendor partnerships, securing competitive commercial terms, and using data-driven insights to drive category and revenue growth.
The role requires strong commercial judgement and the ability to balance strategic thinking with hands-on execution. The Regional Senior Buyer sources and manages brands that meet customer needs, comply with regional requirements, and align with market trends within Europe.
Job Expectations:
Work closely with the Senior Director Merchandising and collaborate with global merchandising teams as needed, to align on business strategies, priorities, and category directionPartner with in-market leadership, including Region Leaders (dotted line), to build and maintain an assortment relevant to the market
- Own key category metrics (KPIs) for new and existing brands, including pricing, gross margin, product mix, promotions and full product lifecycle, while driving continuous improvement
- Understand and navigate Europe-specific compliance, regulatory and supply-chain requirements to ensure proper and compliant buying practices
- Partner with Compliance, Regulatory teams to manage catalog additions, documentation, and approvals for the region
- Procure products directly from manufacturers or authorized distributors, following company policies and regional sourcing standards
- Negotiate competitive commercial terms, including everyday pricing, marketing budgets, rebates, accruals, delivery schedules, and volume agreements
- Build and maintain strong vendor relationships to support innovation, margin improvement, and consistent communication on capabilities and expectations
- Manage vendor contracts, product evaluation, and issue resolution in collaboration with cross-functional partners
- Drive new product and brand onboarding to ensure timely and accurate integration into the European assortment
- Occasional availability to attend US-based, Pacific time zone meetings
- Monitor and evaluate pricing, cost, and system adjustments to maintain required mark-ups and margin performance
- Partner with Inventory Management and Planning to align on forecasts, inventory turns, vendor performance, and order cycles
- Collaborate with Marketing to develop profitable and effective promotional co-op activities
- Use category reports and analytics to identify opportunities, guide decision-making, and support long-term business growth
- Adhere to company policies regarding safety, business ethics, and standards of conduct
- Support and develop Assistant Buyers, providing guidance and tools for success
Knowledge, Skills and Abilities:
Required:
- Strong and proven negotiation skills with the ability to secure competitive commercial terms
- Advanced analytical, data-interpretation, and decision-making abilities
- Strong understanding of retail pricing structures, margin dynamics, and category commercial drivers
- Excellent written and verbal communication skills, ability to influence at all levels across internal and external stakeholders
- High attention to detail with strong organizational and project management capabilities
- Ability to manage multiple priorities, solve problems, and make sound judgments in a fast-paced environment
- Strong cross-functional collaboration skills, particularly with Merchandising, Planning, Compliance and Marketing
Equipment Knowledge:
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)Experience with Google Workspace (Gmail, Drive, Docs, Sheets, Forms) preferredExperience with EDI, WMS, SAP, Asana, or Tableau is a plus
Experience Requirements:
10+ Years of progressive experience in buying, category management, merchandising, or a directly related commercial role, ideally in an international or regional e-commerce environment.
Pan-European experience preferred
Education Requirements:
Bachelor’s Degree in Business, Merchandising or related field preferred, or a combination of education and equivalent work experience.
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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Top Skills
What We Do
iHerb is the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
For more than 28 years, we’ve been making it simple for customers all over the world to purchase the highest quality health and wellness products. From supplements to skincare to grocery items, we ship over
50,000 products, from over 1,800 brands to more than 180 countries, and we’re proud to provide the very best value.
Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. This belief will continue to guide us as we endeavor to make our mission a reality.
As we are continuously innovating and expanding, we are committed to bringing the best in health and wellness products around the world, and offering our people exciting opportunities to build long-term careers.
Why Work With Us
Our Shared Values: Our values define what we believe in as a collective, and help us work together to achieve our mission.
Focus on the Customer - Empower our People - Be Entrepreneurial & Pivot Quickly - Embrace Diversity & Inclusion - Strive for Simplicity
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