Regional Marketing Manager

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2 Locations
Hybrid
Professional Services
The Role
Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 30 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Join Aprio's Growth team and you will help clients maximize their opportunities.  Aprio is a progressive, fast-growing firm looking for a Regional Segment Growth Manager to join their dynamic team.

Position Responsibilities:

  • Regional Growth Plan:
  • Collaborate with the Regional Managing Partner to develop and execute a local/regional growth plan that is integrated with national segment growth plans. 
  • Become an expert regarding all firm services and outcomes we deliver for clients. 
  • Partner with team members in the region to identify and pursue opportunities to provide new services to existing clients, managing account planning process and training related to account planning and account management. 
  • Drive local execution of national segment growth strategies, such as sponsorships, speaking engagements and sales campaigns.
  • Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot (CRM and Marketing Automation tool). 
  • Lead event planning for local events, selecting and securing venues; assist with developing invitation lists, handling on-site logistics as needed, leveraging Aprio’s Growth Production team for event materials such as emails, signage, registration sites, sales collateral, etc.  
  • Sales Reporting: 
  • Become the regional expert for HubSpot, supporting the adoption of CRM.
  • Provide monthly reports to partners regarding sales pipeline, ensuring visibility into key metrics of the sales funnel. 
  • Organize pipeline and account planning meetings to ensure focus on key metrics, including lead generation, opportunities, number of services proposed, and close rate. 
  • Understand and provide guidance for developing advanced pricing proposals. 
  • Segment growth leader:  
  • Work with a client-facing Segment Growth Leader to develop and execute a national growth plan for an industry segment to grow the business by 20% annually. 
  • Leverage the experience and best practices culled from other Segment Growth Leaders across the firm to accelerate growth for the segment and the region. 
  • Develop deep expertise in the segment and leverage internal agency to develop content and campaigns to support the go-to-market strategy. 
  • Collaborate with the segment leader to identify sales channel partners to drive profitable growth. 

Qualifications:

  • Bachelor's or Master's degree in business, marketing or a related field 
  • 5+ years of experience in marketing, or related field 
  • Strong organizational and analytical skills  
  • Solid understanding of sales and marketing in a professional services environment 
  • Strong attention to detail and ability to proofread, manage multiple projects simultaneously in a highly independent manner ​​
  • Self-starter able to manage multiple projects simultaneously in a highly independent manner 
  • Ability to support local events, including onsite support for events and shipping materials to events.
  • Must be able to lift boxes up to 50 pounds and have reliable transportation.
  • Strong problem-solving and critical thinking skills
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and represent the growth perspective in conversations with partners 
  • Expert-level skills in Microsoft Office Suite products
  • Experience with Power BI is a plus. 
  • Experience with CRM (HubSpot) and/or other project management related tools (e.g. ClickUp, etc.), is a plus.

Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 

Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.


EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.

Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.

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The Company
HQ: Atlanta, Georgia
1,856 Employees
Year Founded: 1952

What We Do

Aprio is a premier CPA and business advisory firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, staffing and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Non-Profit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain.

Headquartered in Atlanta, Georgia, Aprio has grown to over 1,000+ team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 30 languages and work with clients in over 50 countries.

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