Regional Sales Representative - Wetwall

Posted Yesterday
Be an Early Applicant
3 Locations
In-Office
Senior level
Industrial • Manufacturing
The Role
Own regional Wetwall sales targets and territory plans, grow distribution and specification adoption, lead and coach territory reps, manage distributor and contractor partnerships, support projects from specification to installation, collaborate with marketing/product/operations, and use Salesforce, PowerPoint, and Excel for reporting and presentations. Field-based role requiring travel and hands-on presentation/demonstration skills.
Summary Generated by Built In
Win at Wilsonart

At Wilsonart, we don’t just make surfaces—we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life.

Here, you’ll win with:

Support that keeps you well

  • Medical, dental, and life insurance

  • Company-paid short- and long-term disability

  • FSAs and dependent care options

  • Vision and legal benefits

  • Gym discounts and wellness clinics

  • Tuition reimbursement—for you and your dependents

Opportunities to grow

  • Clear paths to promotion and internal mobility

  • Training, coaching, and mentorship

  • Development programs to support your goals

Time for what matters

  • Paid vacation and holidays in your first year

  • A culture that respects work-life balance

Job Description:

JOB SUMMARY

Drive Wetwall waterproof wall panel systems sales and revenue growth across assigned regions. Lead strategic engagement with both independent distribution and company owned management, sales and specification teams work closely with our national account teams, full line Wilsonart reps, builders, dealers, distributors, and the architecture & design (A&D) community to position Wetwall as a preferred alternative to tile and other panel systems for wet areas. Work with your peers to ensure seamless availability of Wilsonart Wetwall across North America.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Drive Revenue Growth
Own and deliver regional sales targets for Wetwall
Develop and execute strategic territory and account plans
Identify new market opportunities and accelerate category adoption
Lead & Develop a High-Performing Territory
Coach, mentor, and lead territory sales reps and specification reps
Set clear goals, monitor performance, and drive accountability
Expand Market Presence
Grow relationships with: 
Builders & remodelers
• Contractors/installers
Distribution partners
Drive specification with architects and designers
Increase share of wallet within existing accounts
Strengthen Channel Partnerships
Partner with distributors on inventory, merchandising, and sell-through
Support key projects from specification to installation
Ensure best-in-class customer experience
Collaborate Cross-Functionally
Align with marketing on campaigns and product launches
Provide market feedback to product management
Work with operations to ensure supply reliability
KNOWLEDGE, SKILLS, and ABILITIES
Product Expertise: Knowledge of Wilsonart’s full product line and understanding of its marketing performance. 
Sales Capability: Strong ability to sell products and concepts, influencing decision-makers and driving adoption.
Communication Skills: Ability to communicate effectively in both oral and written formats with all levels of the organization and external customers. 
Technical Proficiency: Skilled in Salesforce, Microsoft PowerPoint and Excel for presentations, reporting, and data analysis. 
Organizational Skills: Ability to manage multiple priorities and projects simultaneously in a demanding environment. 
Travel Flexibility: Willingness and ability to travel as required to meet business objectives. Field-based role with travel; standard business and customer environments.
Presentation Skills: Ability to deliver professional public presentations and hands-on installation demonstrations to diverse audiences, including executives and industry professionals.
MINIMUM REQUIREMENTS
EDUCATION: Bachelor's Degree Required - One additional year of experience may substitute for one year of required education with a maximum substitution of four years.
EXPERIENCE: 5+ years
Sales or product experience with building materials, wall panels, surfacing, bath systems is preferred but not required. 3+ years in sales leadership or team management.  Proven success, growing revenue and managing key account relationships.  Strong understanding of distributor and contractor channels administration or a closely related field, plus five years of field selling/specification experience.
WORKING CONDITIONS 
PHYSICAL REQUIREMENTS: 
Continuously stand/walk or lift/handle/carry material or equipment of moderate weight (20-50lbs) 
ENVIRONMENT
Located in a comfortable indoor area. Examples: executive, management and support positions

We’re looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

Wilsonart is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, military status, order of protection status, or any other legally recognized protected basis under federal, state, or local law.

Skills Required

  • Bachelor's Degree (one year of experience may substitute for one year of education, up to four years)
  • 5+ years of professional experience
  • 3+ years in sales leadership or team management
  • Proven success growing revenue and managing key account relationships
  • Strong understanding of distributor and contractor channels administration
  • 5+ years of field selling/specification experience
  • Sales or product experience with building materials, wall panels, surfacing, bath systems
  • Proficiency with Salesforce, Microsoft PowerPoint, and Microsoft Excel
  • Ability to coach, mentor, and lead territory and specification reps
  • Willingness and ability to travel as required (field-based role)
  • Ability to deliver professional presentations and hands-on installation demonstrations
  • Ability to continuously stand/walk and lift/carry materials or equipment of moderate weight (20-50 lbs)
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The Company
1,830 Employees
Year Founded: 1956

What We Do

Wilsonart LLC is a global engineered-surfaces manufacturer and distributor founded in 1956. Its portfolio includes High Pressure Laminate, Thermally Fused Laminate, edgebanding, quartz, solid surface, compact laminate, adhesives, epoxy, waterproof wall panels, and other decorative materials. These products serve residential, office, education, healthcare, hospitality, retail, furniture, countertop, and worktop applications. The company’s mission is to create surfaces people love, with dependable service.

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