The Role
Lead regional sales for VinFast E-Scooter: develop and execute sales strategy, expand and manage dealer/distributor network, drive retail and wholesale performance, set KPIs and forecasts, coordinate inventory and supply chain, run go-to-market and customer acquisition initiatives, and collaborate with marketing to achieve volume, revenue, and market share targets.
Summary Generated by Built In
The Regional Sales Manager is responsible for driving sales growth, expanding market presence, and developing the dealer network for VinFast's E-Scooter business within the assigned region. This role will lead sales execution, dealer performance management, market expansion initiatives, and customer acquisition programs to achieve business targets and strengthen VinFast's position in the electric mobility market.
1. Sales Strategy & Business Development- Develop and execute regional sales strategies aligned with VinFast's business objectives and growth plans.
- Deliver sales volume, revenue, and market share targets for the E-Scooter business.
- Identify new business opportunities and growth initiatives within the assigned region.
- Monitor market trends, customer needs, and competitor activities to support commercial decision-making.
- Develop, expand, and optimize the regional dealer and distributor network.
- Identify, evaluate, and onboard new dealer partners in line with expansion plans.
- Monitor dealer performance and implement action plans to improve sales effectiveness and profitability.
- Ensure dealer compliance with VinFast operational, branding, and customer experience standards.
- Drive retail and wholesale sales performance across the region.
- Establish sales targets, KPIs, and performance tracking mechanisms for dealers and sales teams.
- Conduct regular business reviews and performance evaluations.
- Manage sales forecasting, pipeline visibility, and inventory planning in collaboration with Supply Chain and Operations teams.
- Execute regional go-to-market initiatives and product launch activities.
- Collaborate with Marketing teams to implement customer acquisition, lead generation, and promotional campaigns.
- Support the development of strategic partnerships to accelerate market penetration and brand awareness.
- Identify new channels and opportunities to increase customer reach and sales conversion.
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.
- Minimum 7–10 years of sales experience
- Proven experience managing dealer/distributor networks and regional sales operations.
- Experience in automotive, motorcycles, electric vehicles, consumer electronics, mobility, or related industries is preferred.
- Strong track record of delivering sales growth and market expansion.
Skills Required
- Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or related field.
- Minimum 7-10 years of sales experience.
- Proven experience managing dealer/distributor networks and regional sales operations.
- Strong track record of delivering sales growth and market expansion.
- Experience in automotive, motorcycles, electric vehicles, consumer electronics, mobility, or related industries.
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The Company
What We Do
VinFast is a Vietnamese multinational automotive manufacturer, established in 2017, that designs and manufactures electric vehicles (EVs), e-scooters, and e-buses. It is part of Vingroup, one of Vietnam's largest conglomerates.
