The Regional Sales Manager’s (RSM) main priority is to sell and implement Red Bull’s strategies and initiatives within a defined group of regions, divisions, or banners of a specific national chain. Key responsibilities include ownership of regional key account performance in terms of volume, market share, spending budgets, and results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is responsible for building and maintaining productive business relationships with assigned accounts; developing solutions that meet customer needs while achieving Red Bull’s objectives; and helping to drive best practices by delivering strong results and creating innovative solutions. In addition, RSMs must ensure that all regional programs and promotional activities align with the overarching chain strategy and the Joint Business Plan defined by the head of the account.
This option has the option to sit in the following locations: Houston, TX & Austin, TX
Job DescriptionMANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT
Shelf/Distribution: Executes distribution on priority packages in accordance with Channel Strategy recommendations. Ensures that all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives regarding product flow and package mix.
Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Tailors presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.
Promotion: Develops an annual promotion schedule that supports chain headquarters objectives. Persuasively presents Red Bull standards and price points in a way that resonates with customer needs. Ensures that all promotions are supported with effective point-of-sale (POS) materials and incremental displays.
Quality Points of Distribution (QPOD): Tailors sales presentations to meet account objectives while driving effective, permanent merchandising. Assesses return on investment (ROI) before recommending specific POS materials or customized solutions. Executes merchandising in accordance with Channel Strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Establishes a wiring model that ensures effective communication with all regional chain decision-makers.
Regularly engages in activities to build partnerships and strengthen connections at the regional, divisional, and banner levels within assigned chains.
Develops the necessary tools and business review templates so that Red Bull personnel and local Distributor Partners (DPs) review consistent data nationwide.
BUDGETS/ANNUAL PLANNING
Ensures that the region, division, and banner comply with annual Customer Marketing Agreements from chain headquarters for all assigned areas of responsibility.
Manages travel and entertainment (T&E) expenses in accordance with the assigned budget.
BUSINESS ANALYSIS
Works with the Head of Account to evaluate the ROI of all regional, divisional, and banner-level programming and promotions.
Collaborates with the Category Management Team to evaluate the ROI of “pay-for-space” agreements and communicates key learnings to the Channel Lead.
Leads post-promotion analysis, in conjunction with the Category Team, after all programs to assess promotional effectiveness.
Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and deepen understanding of consumer purchase patterns.
Conducts thorough analysis of their business and customers’ sales to define priorities and areas of focus.
BUSINESS REVIEWS & RELATIONSHIPS
Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices
Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level
COMMUNICATION & TEAM WORK
Uses appropriate communication processes to keep DPs and DPMs informed about regional, divisional, and banner-level programs and initiatives for their assigned chains.
Routinely visits DPs to maintain personal contact and open lines of communication.
Maintains open communication with relevant regional and DP personnel to ensure effective program implementation.
QualificationsMinimum of 4 years of sales and key account management experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or in a Direct Store Delivery (DSD) operation.
Experience managing chain accounts across multiple channels, with grocery and/or convenience stores preferred.
Strong analytical skills, with experience using both internal and external data sources.
Excellent communication and active listening skills.
Strong negotiation skills.
An innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Highly proficient in Microsoft Excel and PowerPoint.
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $109,250 to $120,750 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- Minimum of 4 years of sales experience
- Experience in key account management
- Experience in beverage, CPG, or FMCG industries
- Experience managing chain accounts across multiple channels
- Strong analytical skills
- Excellent communication and active listening skills
- Strong negotiation skills
- Self-motivated and able to work independently
- Proficient in Microsoft Excel and PowerPoint
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
