Regional Sales Manager

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position, Regional Sales Manager in Germany on a full time basis,  reporting to Northern Europe Sales Director. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 5,800 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.
JOB SUMMARY: 

As the Regional Sales Manager you will be responsible for the sales in DACH area where you will drive sales growth with your team. Through the implementation of a coherent sales plan, you will increase sales and broaden Portwest’s market share in DACH. The Regional Sales Manager will be a strategic driver of sales activities across DACH. This person will lead a team of Area Sales Managers in cooperation with the 2 country managers ensuring a strategic approach to sales growth is utilised in line with the Portwest Sales Model. The Regional Sales Manager will also manage key customers + National Accounts and explore ways to develop these accounts further. It is vital they lead from the front and are successful in managing their own customers / area.

KEY RESPONSIBILITIES:

• Develop an ambitious sales plan to maximise growth in DACH
• Lead and empower a team of area sales managers
• Develop strong product knowledge and engage in consultative selling by understanding and selling to customer needs
• Foster a high-performance culture with a remote team of sales managers as well as further developing the existing strong team spirit
• Engage in ongoing performance management to ensure consistent achievement of sales growth and associated sales KPIs by the sales team
• Build a strong sales platform and pipeline through achieving sales KPI’s such as Customer
• Nett Gain, Vitality & Custom Orders on a consistent basis in your own area + across the Country
• Travel regularly to meet with Sales Managers and complete joint customer visits to establish relationships with key customers 
• Identify new areas with strong growth potential and recruit driven sales managers who can deliver this growth if applicable
• Onboard new ASMs into the team and mentor existing team members
• Directly manage & grow a selection of large / key customers in cooperation with the country managers
• Complete daily sales administration including customer visit notes, quotations & product
• Seek opportunities to onboard new large customers / National Accounts
• Report on sales results and opportunities to the Sales Director Northern Europe
• Provide coherent and concise local market analysis & feedback to HQ

REQUIREMENTS:

• 7+ years’ experience in sales management, including at least 3 years leading regional or multi-country teams.
• Proven track record of developing and executing successful sales strategies to drive growth and market share.
• Strong leadership and people management skills with experience coaching and motivating high-performing teams.
• Deep understanding of the German market, including customer dynamics, distribution channels, and key industry trends.
• Excellent negotiation, communication, and relationship-building abilities across all levels of the organization.
• Data-driven approach to decision-making with strong analytical and strategic planning capabilities.
• Fluent in German and English (both written and verbal); additional European languages a plus.
• Willingness to travel within the region as required.