Welcome to our talent selection process. You are about to embark on a great adventure.
- General Information
Position
Regional Sales Manager – Mid Atlantic
Location
Offsite – Mid Atlantic
Department/Area
Sales
Reports to
Sr. Director of Sales
Objective
Position NatureSweet as the groundbreaking leader of the fresh tomato industry across North America by achieving category transformation in regional customers. Gain the largest distribution % in sales by focusing on new businesses and regional chains. Nurture customer relationships that have been an integral part of the company’s success. Responsible for the sale of a business’ products or services in a specified region or geographical area.
- Position Requirements
Education
Sales, Marketing, or a related field
Degree
Bachelor’s Degree; MBA Preferred
Experience
5+ Years of experience in consumer-packaged goods sales
Language
English required
- Key Job Accountabilities (3-5)
1.
Drive sales in current accounts and new distribution in the National/ Regional location
2.
Set up a merchandising strategy by account and manage the implementation through broker network
3.
Set promotional plan and implement to an effective and efficient result while managing trade spend and lift against the company guidelines
4.
Be the face of NatureSweet to customers and brokers while remaining the customer advocate within NatureSweet.
5.
Embracing a new approach to how produce is managed and leading transformation of the category
6.
Analyze and promote sustainable practices associated with their area, improve existing ones if possible, and attend to new proposals associated with sustainability linked to the area, its collaborators or its operations.
- Additional Accountabilities or Specific Functions (5-8)
Specific Functions - Activities
Periodicity
(Weekly, Monthly, Always)
Principle Indicators
Visit key accounts and other accounts
Always
Meetings executed with key customers quarterly to present new items and business plan, other accounts as needed
Manage brokers with clear objectives and reviews
Weekly
Review monthly sales to measure against performance goals
Build broker targets and manage broker achievement against the targets continuously
Always
Review as needed
Evaluate and replace brokers where necessary.
Always
Review as needed
Execute customer promotions in store
Always
Aligns with marketing programs and trade guidelines
- Knowledge and Technical Requirements
Proficiency level
Less Skilled
Skilled
Talented
Branded Sales Experience
X
Excellent Knowledge of Microsoft Office
X
Experience and documented success in launching new products
X
Forecasting sales and building customer base
X
- Skills
(Based on the NatureSweet competency model)
Proficiency Level
Less Skilled
Skilled
Talented
Business Insight
X
Manages Complexity
X
Ensures Accountability
X
Reviews
Changes
Year
0
New Creation
2018
1
Title and Logo update
2023
Skills Required
- Bachelor's degree in Sales, Marketing, or a related field
- MBA
- 5+ years of experience in consumer-packaged goods sales
- English language proficiency
- Branded sales experience
- Microsoft Office proficiency
- Documented success launching new products
- Experience forecasting sales and building a customer base
What We Do
NatureSweet is a vertically integrated greenhouse-grown produce company that cultivates, harvests, and packages tomatoes, cucumbers, and sweet peppers for year-round sale to major retailers in the United States, Mexico, and Canada. Its tomatoes are grown in protected greenhouses and handpicked at peak freshness. The company also centers its business on transforming the lives of agricultural workers through a profitable, socially and environmentally responsible model.
