Regional Sales Manager

Posted 2 Days Ago
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Lake Wales, FL, USA
In-Office
Mid level
Agriculture • Manufacturing
The Role
Drives regional sales growth by developing dealer, contractor, and municipal opportunities; managing territory plans and customer relationships; training dealer teams; conducting equipment demonstrations; forecasting demand; recommending inventory and delivery schedules; preparing budgets, reports, margin analyses, and competitive updates; maintaining CRM data; representing the company at trade shows; and partnering with Sales and Marketing to resolve issues and identify product opportunities.
Summary Generated by Built In
Job Summary & ResponsibilitiesQualifications
  • Bachelor’s degree or equivalent experience.

  • Four or more years of progressive sales experience, preferably in industrial, municipal, contractor, equipment, or related markets.

  • Strong communication, negotiation, organization, problem-solving, and relationship-management skills.

  • Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.

  • Ability to travel frequently within the assigned territory, attend trade shows, and maintain an insurable driving record.

  • Ability to climb on equipment and lift up to 50 pounds during product demonstrations.

 

Preferred QualificationsRegional Sales Manager – Petersen Industries

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands-on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment-sales experience. You will serve as a trusted product expert for dealers and customers while partnering closely with Sales and Marketing leadership to identify opportunities, improve market position, and achieve territory growth goals.

Key Responsibilities
  • Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.

  • Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.

  • Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.

  • Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.

  • Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.

  • Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.

  • Maintain accurate account, contact, and opportunity information in the CRM system.

  • Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

 

Skills Required

  • Bachelor's degree or equivalent experience
  • Four or more years of progressive sales experience
  • Strong communication, negotiation, organization, problem-solving, and relationship-management skills
  • Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting
  • Ability to travel frequently within the assigned territory and attend trade shows
  • Insurable driving record
  • Ability to climb on equipment and lift up to 50 pounds during product demonstrations
  • Industrial, municipal, contractor, equipment, or related market experience
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The Company
640 Employees

What We Do

Alamo Group Ag Americas, Inc., a member of the Alamo Group family of companies, is the leading North American manufacturer of rotary cutters, finishing mowers, landscape tools, and tractor-mounted implements used in the agricultural market.

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