Your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Your main responsibilities will include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with assigned accounts; and develop solutions that resonate with customer needs while achieving our goals.
Job DescriptionMANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNT
Shelf/Distribution: Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mix
Price: Sells Red Bull's Optimum Price program by using best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommend main accounts prices aligned with national RBNA standards and target price ranges
Promotion: Develops annual promotion schedule following chain HQ goals. Creatively sell our standards and price points in a way that resonates with the customer's needs. Ensure all promotions are accompanied by POS and incremental displays
Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate Return on investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelines
MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS
Establish 'Wiring Model' that ensures communication with all regional chain decision makers
Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regions
BUDGETS/ANNUAL PLANNING
Ensure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas
Manage Travel and Entertainment spending to assigned budget
BUSINESS ANALYSIS
Work with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotions
Work with Category Management Team to evaluate Return on investment with regards to 'pay-for-space' agreements and communicates insights to HQ Sales Group
Guide post-promotion analysis following all programs to evaluate promotional effectiveness
Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that create future strategy and better understanding of consumer purchase patterns
Analyze your business/customers sales to define priorities and focus
BUSINESS REVIEWS AND RELATIONSHIPS
Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities.
Provide Energy Insights that create change in promotion, price, or display practices
Qualifications- 6+ years of sales and key account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
- Experience in chains across multiple channels (ex. grocery and convenience)
- Experience using internal and external data sources (i.e. IRI)
- Negotiation experience
- Must have a valid US Drivers Liscense
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- 6+ years of sales and key account experience in beverage, CPG, FMCG, or Direct Store Delivery (DSD) operations
- Experience working with chains across multiple channels (e.g., grocery and convenience)
- Experience using internal and external data sources (e.g., IRI)
- Negotiation experience
- Valid US Driver's License
- Bachelor's degree or equivalent experience
- English required; additional languages an advantage
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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