The Regional Sales Manager (RSM) leads and develops a team of 4–5 sales professionals, driving performance through coaching, accountability, and strategic direction. This role is responsible for enabling the team to engage customers at all levels of the organization (“high, wide, and deep”), building strong stakeholder relationships that position Avient as a preferred and trusted partner. The RSM coaches and models customer-centric selling, emphasizing value-based solutions that differentiate Avient’s products and services. They actively support their team in identifying opportunities, solving complex customer challenges, and delivering solutions that create value for both the customer and Avient. As a leader, the RSM brings energy, professionalism, and a results-oriented mindset to daily operations, fostering a high-performance culture. They operate with a high degree of independence, serving as a thought leader who can effectively influence and align stakeholders across both Avient and customer organizations, including senior and executive levels. This position requires up to 75% travel.
ResponsibilitiesEssential Duties and Responsibilities:
The purpose of the RSM Function is to deliver on their own and their team’s actions:
Delivering year-over-year growth in Profitability and Sales for the Region including, robust new business development.
Achieve stated gross material margin targets.
Approach the sales process with a high degree of professionalism and effectiveness by successful utilization of customer- centric selling skills and tools, such as business reviews, the Economic Value Estimator (EVE) tool, high/wide/deep relationship development, and recognizing warning signs.
Prospect for new customers and new business, with the purpose of a robust sales funnel for short and long-term growth.
Attention to collecting A/R and avoidance of bad debts through coordination with the Credit team.
Driving team on Cross- selling activity with other Business Units; includes collaboration at the sales manager level to develop a strategy between teams.
Effective CRM system management – team’s funnel, technical requests, and touchpoint activity..
Must have a proven track record of growing a business.
Creating an environment where a highly motivated, engaged team of Ssales professionals thrive.
Ability to coach, mentor, and develop direct reports..
Development of highly productive relationships with key customers, suppliers, and internal contacts.
Must be experienced in developing a budget, operating plan, and goals & objectives for sellers sales professionals that align and ensure delivery of the annual operating plan commitments.
Development of short- and long-term sales forecasts for territory by business segment and markets.
Assist in preparation of the business plan, strategy, and implement business plan successfully.
Perform market share analysis, understand competitive landscape, and make recommendations for increasing market share.
• Must be experienced in developing a budget, operating plan and goals & objectives for sellers that align and ensure delivery of the annual operating plan commitments.
• Development of short- and long-term sales forecasts for territory by business segment and markets.
• Assist in preparation of the business plan, strategy, and implement business plan successfully.
• Perform market share analysis, understand competitive landscape, and make recommendations for increasing market share.
• Maintaining first-hand knowledge of technology changes, material development and market place conditions
• Lead sales meetings.
Education:
Bachelor's degree in Business, Marketing, Sales, Management, or a related field required.
MBA or other advanced business degree preferred but not required.
Experience:
7+ years of progressive sales experience, including leadership responsibilities.
About UsOur purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.
Innovation goes far beyond materials science; it’s powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you’re a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you’ll find your place at Avient.
Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!
We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self, a leader of others, or a leader of the business.
By playing to win, acting customer centric, driving innovation and profitable growth, collaborating seamlessly across Avient, and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avient’s strategic goals, to meet our customer needs, and to accomplish your career goals.
At Avient, we believe a wide variety of thoughts, ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.
Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law. If you need an accommodation because of a disability to complete an online application, please contact the Avient HR Team by emailing, [email protected].
Skills Required
- Bachelor's degree in Business, Marketing, Sales, Management, or related field
- 7+ years of progressive sales experience including leadership responsibilities
- Proven track record of growing a business and achieving sales targets
- Experience developing budgets, operating plans, goals and objectives for sellers
- Development of short- and long-term sales forecasts and business plans
- Ability to coach, mentor and develop direct reports
- Effective CRM system management and funnel oversight
- Ability to present to and influence VP/GM level stakeholders
- Willingness and ability to travel up to 75%
- Experience performing market share analysis and competitive landscape assessment
- Attention to accounts receivable collection and coordination with Credit team
- Familiarity with Economic Value Estimator (EVE) or similar sales tools
- MBA or advanced business degree
What We Do
Mesa Industries has focused on the consistent production of high-quality colorant.

