Join the dynamic journey at Vynca, where we're passionate about transforming care for individuals with complex needs.
We’re more than just a team; we're a close-knit community. Our shared commitment to caring for each other and those we serve is what sets us apart. Guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity, we forge paths of success together. Join us in this transformative movement where you can contribute to making a profound difference every day.
At Vynca, our mission is to provide comprehensive care for more quality days at home.
The Regional Sales Manager is a strategic healthcare leader with a track record of driving growth, leading a team of high performing community liaisons and developing business opportunities to support enhanced care management program growth. This role requires an experienced leader with a proven track record in healthcare sales within home health, hospice, palliative care, or other healthcare service companies. You will work closely with your sales team in the field to expand Vynca's presence, increase public awareness, build strong community partnerships with community based organizations, hospitals, clinics, post-acute care facilities, and senior living centers, and meet or exceed program referrals and enrollment goals.
Kindly note this is a hybrid position requiring frequent travel throughout Northern California.
What you'll do
Sales Strategy & Execution:
Develop and implement a comprehensive regional sales strategy to meet enrollment goals and expand Vynca’s footprint in enhanced care management services.
Identify and help secure new referral partnerships with hospitals, physician practices, skilled nursing facilities, and other relevant partners.
Lead and manage an enrollment pipeline, tracking progress at all stages, from referral generation to pre-enrollment activities, to ensure timely and growing monthly enrollment.
Take a data-driven approach to sales leadership, analyzing sales metrics, market trends and referral cycles to inform the territory business development strategy.
Leverage technology platforms to track and manage sales activity and identify opportunities.
Team Leadership & Management:
Directly manage a field sales team. At least fifty percent of your time will be spent in the field providing direct, hands-on coaching, performance management, and support to drive individual and team success.
Ensure the Community Liaisons align their activities with the regional sales strategy, focusing on relationship building, program education and awareness, community engagement, and patient referrals.
Monitor team performance, use CRM tools to track key metrics, and provide regular feedback to meet goals.
Community Liaison Oversight:
Lead Community Liaisons in building and strengthening partnerships with community-based organizations, resource centers, medical facilities, and advocacy groups to drive awareness and referrals to our Enhanced Care Management program, which provides connections to social services for our clients.
Provide guidance on executing outreach strategies, attending community events, and presenting Vynca’s services to expand partnerships and support patient engagement.
Collaboration & Reporting:
Partner with marketing, clinical operations, and product to align messaging and ensure Vynca’s offerings meet market needs.
Provide regular reports to senior leadership on sales activities, team performance, referrals, enrollment, and revenue forecasts.
Stay informed on industry trends and competitive dynamics to inform sales strategy and refine approaches.
Your experience and qualifications
Minimum of 7 years of sales management experience in healthcare, focusing on leading teams, in-person coaching, and driving results in complex healthcare environments.
Previous experience managing sales or business development teams in healthcare settings, ideally those targeting palliative care or care management or relevant home health, hospice, or similar services.
Demonstrated success in managing relationships with healthcare organizations and community partners.
Proven ability to lead and motivate a sales team, set clear goals and expectations, and manage toward success.
Strong ability to analyze data to uncover areas for opportunity or improvement and create actionable coaching or strategic plans to drive results.
Excellent communication and interpersonal skills with the capability of engaging with diverse healthcare stakeholders and community partners.
Strong organizational and problem-solving abilities, with a track record of using CRM tools to manage pipelines and track team performance.
Willingness to travel or be in-field about 50 to 75% of the time within the assigned region to support team members, meet referral partners, cultivate territories, and attend relevant events.
The hiring process for this role may consist of applying, followed by a phone screen, online assessment(s), interview(s), an offer, and background/reference checks.
Background Screening: A background check, which may include a drug test or other health screenings depending on the role, will be required prior to employment.
Job Description Scope: This job description is not exhaustive and may include additional activities, duties, and responsibilities not listed herein.
Vaccination Requirement: Employees in patient, client, or customer-facing roles must be vaccinated against influenza. Requests for religious or medical accommodations will be considered but may not always be approved.
Employment Eligibility: Compliance with federal law requires identity and work eligibility verification using E-Verify upon hire.
Equal Opportunity Employer: At Vynca Inc., we embrace diversity and are committed to fostering an inclusive workplace. We value all applicants regardless of race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other protected group under federal, state, or local law.
Skills Required
- Minimum of 7 years of sales management experience in healthcare (home health, hospice, palliative care, or similar).
- Proven track record managing and leading sales or business development teams in healthcare.
- Experience building and managing referral partnerships with hospitals, physician practices, SNFs, post-acute care, and senior living centers.
- Ability to spend at least 50% of time in the field providing coaching, performance management, and hands-on support.
- Willingness and ability to travel 50-75% within the assigned region (Northern California).
- Strong data analysis skills to interpret sales metrics, market trends, and referral cycles to inform strategy.
- Experience using CRM tools and technology platforms to manage pipelines and track team performance.
- Excellent communication and interpersonal skills for engaging diverse healthcare and community stakeholders.
- Demonstrated success leading and motivating teams to meet enrollment, referral, and revenue goals.
- Previous experience specifically targeting palliative care or care management is preferred.
- Influenza vaccination required for patient, client, or customer-facing roles (religious/medical accommodations considered).
- Background check (may include drug or health screenings) and E-Verify employment eligibility verification required prior to hire.
What We Do
Vynca provides comprehensive advance care planning technology solutions that enable healthcare organizations to deliver consistent, high-quality end of life care. We help patients and healthcare providers have meaningful conversations about care preferences, document wishes accurately, and provide real-time access to this critical information.
Why Work With Us
Vynca is a fully remote national company producing innovative technologies to change the world for the better. As a team-first culture, we value and develop our employees’ diverse talents, initiative and leadership. We are strongest when we work together as a team.
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