The Regional Sales Manager - Western Region leads the execution of TaylorMade Canada's sales strategy, driving profitable growth, market share, and distribution across the region in alignment with brand and company objectives. As a member of the Canadian Leadership Team, reporting to the General Manager, this role is responsible for achieving sales objectives by product and territory while leading a high-performing sales and experiential team. Focusing on the green grass, independent off-course and some corporate entities. Collaborating closely across departments (finance, operations, strategic sales, marketing, etc.) to execute sales strategies that align with company goals and values.
Essential Functions and Key Responsibilities:
- Achieve regional/territory yearly sales and marketing targets.
- Lead, build, develop, and motivate a strong team of high performing territory sales managers and experiential fitters to perform at the highest level; facilitate and foster a continuous learning and collaboration environment within the team.
- Develop and execute the regional sales strategy that includes market analysis, target customer segments, pricing strategies and forecasting with territory sales managers.
- Deliver monthly forecasts of full year sales goals by brand and/or product.
- Working with the General Manager, responsible for the development, adherence and timely management of all sales programs, policies and procedures. This includes terms and conditions, sell-in programs, rebates, etc.
- Establish annual sales targets and products objectives for assigned territories and monitors performance against goals
- Identify and pursue opportunities for market expansion, industry verticals and geographical territory sales boundaries.
- Build and maintain strong relationships with key customers and industry partner, delivering exceptional customer experience.
- Maintain a strong knowledge of our products, services and industry trends to effectively communicate value propositions to clients.
- Manage all sales related overhead budgets including travel/entertainment, regional sales meetings, promo, co-op, seeding, etc., for the region.
- Manage consistent reporting tools and analysis of sales and sales-related overheads delivering summary to senior management.
- Manage the experiential field team ensuring proper training, tools and partnerships with territory managers delivered as best in class for the region.
- Partner with marketing to develop co-op programs and product segmentation for key regional account groups, that drive sales growth and market share.
- Support the planning and execution of all sales meetings, sales training and trade show activities.
- Provide annual recommendations for sales representative and sales compensation and bonus programs
- Develop and strengthen head-office relationships with key buying groups in partnership with Territory Sales Managers.
- Foster strong working relationships with North American and Carlsbad sales leadership teams.
- Ensure safe, working procedures are carried out within the department, in accordance with our company’s Health & Safety Policy.
- Maintain high ethical standards and ensure the sales team operates within legal and ethical bounds.
- Performs other related duties and assignments as required.
Knowledge and Skills Requirements:
- Strong sales management skills.
- Ability to lead and motivate a team of experienced golf industry sales representatives.
- Ability to accurately assess talent and effectively motivate and influence others to build skills, efficiently accomplish tasks, and develop leading edge processes.
- Ability to establish productive and close working relationships with a broad base of accounts.
- Excellent strategic planning skills and significant P&L exposure; ability to properly forecast the region’s business on a monthly, quarterly and annual basis.
- Proven ability to work in a team-oriented, collaborative environment.
- Able to work independently with minimal supervision.
- Demonstrates initiative and a commitment to constant improvement.
- Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint).
- Strong English written and verbal communication skills and ability to interact with all levels.
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in business or marketing or related field of study preferred.
- 7 years of professional experience in a related sales role.
- Strong knowledge of the Canadian golf market.
- Demonstrated experience in golf products, fitting technologies, and understanding of new technology.
Work Environment / Physical Requirements:
- Extensive travel (car/plane). Must be able to travel to various locations to perform sales work (50% traveling).
- Flexibility in days and hours available for scheduled work; including weekends.
- Able to work efficiently and accurately in an atmosphere of frequent interruption.
- Light physical effort is equal to frequent lifting or moving of lightweight materials.
The above description is intended to show in general terms, the responsibilities for which the position exists and the type, level and work which must be satisfactorily performed in order to be successful in the position. However, this description is not intended to be an all-inclusive listing of work requirements nor an all-inclusive list of skills and abilities required to do the job. While this is intended to be an accurate reflection of the current position, employees are expected to remain flexible in the type of work they are prepared to undertake and management reserves the right to add, modify, change or rescind the duties, responsibilities and activities at its sole discretion, or to make reasonable accommodations so that qualified employees can perform the essential functions at any time with or without notice in appropriate circumstances. The salary range for this position is $125,000–$145,000, plus applicable bonus. Actual salary within the range will be based on a variety of factors, including relevant experience, knowledge, and skills. Medical, dental, RRSP, paid time off, and other benefits are also available to permanent employees.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Skills Required
- Strong sales management skills
- Ability to lead, motivate, and develop experienced golf industry sales representatives
- Ability to establish productive relationships with a broad base of accounts
- Strategic planning skills and significant P&L exposure
- Ability to forecast regional business monthly, quarterly, and annually
- Experience working collaboratively in a team-oriented environment
- Ability to work independently with minimal supervision
- Strong English written and verbal communication skills
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
- Bachelor’s degree in business, marketing, or a related field
- Seven years of professional experience in a related sales role
- Strong knowledge of the Canadian golf market
- Experience with golf products and fitting technologies
- Understanding of new technology
- Ability to travel extensively, approximately 50% of the time
- Flexibility to work scheduled weekends and variable hours
- Ability to lift or move lightweight materials
TaylorMade Golf Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TaylorMade Golf Company and has not been reviewed or approved by TaylorMade Golf Company.
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Wellbeing & Lifestyle Benefits — Perks include strong product discounts, discounted golf access, gym memberships, paid holidays, and company events that add lifestyle value. These extras contribute meaningful non-cash value across many roles.
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Healthcare Strength — Medical, dental, and vision insurance are part of the standard package. Access to these core coverages is a consistent element of the offering.
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Strong & Reliable Incentives — Cash bonuses for outstanding work and commission-driven upside in certain roles can materially boost earnings. Variable pay elements help some teams view total compensation more favorably.
TaylorMade Golf Company Insights
What We Do
Overview: Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks. History: In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
