Regional Sales Manager - VWS

Reposted 8 Hours Ago
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4 Locations
In-Office
Senior level
Security
The Role
Lead regional sales for a $65M territory, managing end-user and distributor relationships, a team of sales reps, a $5M budget, and sales forecasting. Mentor and develop staff, execute product launches and trade shows, provide field coaching and training, manage expenses, and build annual and territory business plans while aligning field messaging with corporate strategies.
Summary Generated by Built In
Job Summary & Responsibilities

We are seeking a Regional Sales Manager to oversee all sales efforts in a $65 million dollar region, managing both end user and distributor relationships to drive new sales and maintain existing ones. This role involves leading a team of sales representatives to achieve key sales goals, managing a $5 million budget, and developing accurate sales forecasts. The ideal candidate will mentor and develop employees, ensuring future growth opportunities, while also overseeing product launches, trade shows, and conferences.

Preferred Qualifications
  • Manages all regional sales efforts to convert market demand into relationships with end users and distributors that generate new sales and maintain existing sales
  • Leads sales representatives in the region towards the accomplishment of key sales initiatives and sales goals
  • Financial responsibilities for approximately $65 Million dollar sales region, while managing a $5 Million budget
  • Develops and mentors employees and other sales managers/supervisors for future growth and advancement opportunities
  • Creates and manages budgets
  • Provides accurate sales forecasts for the region
  • Meets timetables for reporting expenses, establishing budgets, developing business plans and others as specified by the US Sales Director
  • Participation in product launches, trade shows, conferences
  • Provide regular field sales coaching and support ongoing structured training for sales team on topics of need generation, prospecting, solution selling, pipeline management, product training, and negotiation skills
  • Execute relevant corporate initiatives and sales strategies
  • Bridge communications and messaging between Brady Corporate and field sales team
  • Effectively manage travel and entertainment expenses for regional sales team
  • Build and execute an annual business plan, and supervise the business plan development of each of the territories.

Skills Required

  • Manage regional sales efforts to convert market demand into relationships with end users and distributors that generate and maintain sales
  • Lead sales representatives toward accomplishing key sales initiatives and sales goals
  • Financial responsibility for a $65 million sales region and managing a $5 million budget
  • Develop and mentor employees and other sales managers/supervisors for growth and advancement
  • Create and manage budgets
  • Provide accurate sales forecasts for the region
  • Meet timetables for reporting expenses, establishing budgets, and developing business plans as specified by US Sales Director
  • Participate in product launches, trade shows, and conferences
  • Provide regular field sales coaching and structured training on need generation, prospecting, solution selling, pipeline management, product training, and negotiation
  • Execute corporate initiatives and sales strategies and bridge communications between corporate and field sales team
  • Effectively manage travel and entertainment expenses for regional sales team
  • Build and execute an annual business plan and supervise territory business plan development

Brady Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.

  • Healthcare Strength U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
  • Retirement Support A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
  • Parental & Family Support Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.

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The Company
HQ: Milwaukee, WI
5,700 Employees
Year Founded: 1914

What We Do

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

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