Regional Sales Manager - VRF (West)

Posted 4 Days Ago
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Hiring Remotely in Los Angeles, CA
In-Office or Remote
Senior level
Consumer Web • Appliances
The Role
The Regional Sales Manager is responsible for growing VRF system sales through distributors, managing relationships, training customers, and achieving revenue targets.
Summary Generated by Built In

Job Location: Remote – Western US


Company Description:

Hisense USA is the U.S. headquarters that was established by our parent company - Hisense - in Suwanee, GA less than 10 years ago. We are a fast-growing consumer electronics and appliance manufacturer that offers high-quality and cutting-edge TVs, home appliances, and HVAC systems.


Hisense was founded in 1969 in Qingdao, China and for over 5 decades has been committed to developing innovative consumer products. Hisense is the No.1 TV brand in the world and the No.1 VRF manufacturer in China, the largest VRF market in the world. The company has built 55 overseas companies and utilizes 29 high-end international production facilities in Europe, Central America and South Africa. Hisense also has 20 research and development centers worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.


Our intention is to make your life simpler, better and more entertaining through carefully designed and well-built products.


Job Overview:

The Regional Sales Manager – VRF (West) will have the opportunity to grow sales of single and 3-phase Variable Refrigerant Flow systems (VRF) and other commercial and light commercial products through a network of Independent Wholesale Distributors and Applied Rep Agencies in the Western region of the United States. This energetic leader will work collaboratively across the sales organization to promote and spearhead VRF business expansion in the West. The Regional Sales Manager – West will be responsible for developing and executing a business strategy that leads to the achievement of VRF revenue targets through distribution sales, design-build projects, and specified commercial projects. We are looking for a builder; someone driven to maximize profits and increase market share and customer satisfaction.


Responsibilities/Duties:

  • Secure and develop relationships with Independent Wholesale Distributors and Commercial Focused/Applied Rep Agencies within the HVAC market space to grow Hisense VRF systems sales.
  • Manage and coordinate activities with distributors and rep agencies to develop relationships, grow distribution, and provide product support and training in all market areas.
  • Train customers on Hisense VRF air + water technology, single phase residential, single and 3 phase light commercial and rooftop systems, and 3 phase commercial VRF systems.
  • Responsible for the achievement of planned VRF sales, margin dollars, market share through distribution development with assigned accounts.
  • Develop distributor and rep action plans focused on financial performance, business planning and strategy, territory coverage, succession planning, and sales competency development.
  • Coordinate with sales, training, operations, logistics, marketing, and service/support teams to ensure adequate forecasting and inventory levels, plus the highest quality training, installations, service, and support.
  • Schedule, coordinate and conduct distributor training with emphasis on product quality and features, consultative selling, digital implementation and selling strategies leading to profitable growth throughout the distribution chain.
  • Resolve distribution conflict issues efficiently and thoroughly, and develop loyal, long-term partnerships.
  • Communicate continuously with sales leadership and other regional sales managers to share best practices and, in turn, share with distribution and sales partners.

Qualifications:

  • 5+ years outside sales experience 
  • VRF Sales, Training, or Service experience is required
  • Experience working with Independent HVAC distribution and Applied Rep Agencies within region is preferred
  • Ability to travel up to 30-50% within the United States
  • Expert at relationship building and the business planning process with distributors and markets
  • Expert at in-person and remote presentations with the ability to inspire, persuade, and motivate others
  • Motivated self-starter who can work independently while supporting key business and leadership objectives
  • Demonstrated collaboration with functional departments as necessary (pricing, product, logistics, marketing, service, etc.)
  • Sales, operational, and technical knowledge of residential and light commercial HVAC products and services and the ability to train others
  • Skilled at developing customer growth strategies and measuring results
  • Ability to train, motivate, and lead customers to grow sales in the region
  • Strong communication skills, both written and oral
  • Knowledge of and experience with two-step distribution, Rep Agencies, as well as the operational practices of residential HVAC contractors
  • Proven experience developing and implementing winning business strategies with important accounts
  • Effective in conflict resolution
  • Strong financial acumen (i.e. validating credit line reviews, Distributor P&L, Contractor P&L)
  • Ability to determine true opportunity cost incorporating margin, advertising, rebates, concessions, etc. to enhance ability to sell beyond price
  • Strong skills with Microsoft Office tools, such as PowerPoint, Excel, Word, Outlook, Teams


Hisense USA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Top Skills

Excel
Microsoft Office Tools (Powerpoint
Outlook
Teams)
Word
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The Company
HQ: Suwanee, Georgia
279 Employees
Year Founded: 2001

What We Do

PUSHING THE BOUNDARIES OF INNOVATION SINCE 1969!

Hisense was founded in 1969 in Qingdao, China and for five decades has been committed to developing innovative consumer electronics products. Today, Hisense is now the No.1 TV brand in China and South Africa. The company has built 54 overseas companies and utilizes 14 high-end international production facilities in Europe, Central America and South Africa. Hisense also has 12 research and development centers worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA’s product strategy is to bring a full range of electronics and appliances into the North American market. This includes televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers.

Under our "Lets Get Real" branding umbrella, we bring technology and innovative products that are easily understood by all and accessible to everyone. We make it our every day job to exceed our customer's expectations by providing reliable products at great value prices.

Today, Hisense USA sells our products into great retailers across North America such as Best Buy, Lowes, Walmart, Costco.com, Amazon.com and many others.

Our Mission:
•To improve consumers lives by developing high-quality, innovative and affordable products

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