Regional Sales Manager—Southeast

Posted Yesterday
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Stone Mountain, GA, USA
In-Office
154K-203K Annually
Senior level
Industrial • Manufacturing
The Role
Leads profitable commercial refrigeration sales growth across the Southeast territory. Manages direct reports and manufacturers’ representatives, develops distributor and contractor channels, oversees regional sales plans, pricing, forecasting, key accounts, and customer relationships. Coordinates sales, engineering, product, and support teams while driving new business, product adoption, profitability, and market share. Requires extensive travel and strong commercial refrigeration, channel development, negotiation, forecasting, and people leadership expertise.
Summary Generated by Built In
What Drives Success

Territory: Southeast USA: Florida, Georgia, Tennessee, South Carolina, North Carolina, Alabama, Arkansas and Louisiana.


Work Location and Travel: Remote, home-based position requiring extensive travel.


The Regional Sales Manager—Southeast owns profitable refrigeration sales growth and channel development within the assigned territory. This role manages direct reports and leads independent manufacturers’ representatives, develops wholesale distributor and contractor relationships, and coordinates field sales, Sales Engineering, and inside sales resources to deliver revenue, profitability, new-business, share-of-wallet, and customer-experience objectives.

Duties include, but are not limited to: 


  • Develop and execute regional sales plans and budgets to achieve revenue, profitability, new-business, and share-of-wallet objectives.
  • Manage pricing requests, rebates, commercial agreements, and sales contract approvals within delegated approval authority, balancing growth, competitive positioning, and profitability.
  • Direct selling responsibility in key accounts as needed.
  • Build joint business plans with priority wholesale distributors, including branch-level growth opportunities, product penetration, inventory alignment, training, and contractor engagement.
  • Identify and convert new distributor, contractor, and end-user opportunities in coordination with channel partners and internal sales resources.
  • Coordinate regional field activity with sales representatives, Sales Engineers, and inside sales resources to execute territory and account priorities.
  • Maintain accurate CRM records, opportunity pipelines, and sales forecasts, with clear ownership of next steps, expected close dates, and risks to plan.
  • Build relationships with distributor leadership, branch teams, and key contractors through joint sales calls, account reviews, and regular field engagement.
  • Coordinate with customer service, technical support, operations, and product management to resolve customer issues and communicate commitments through closure.
  • Support product adoption by coordinating product launches, technical training, and application support with Sales Engineers and product specialists.
  • Translate competitive activity, customer feedback, lost-business trends, and market opportunities into actionable regional recommendations.
  • Manage, coach, and develop direct reports and lead independent manufacturers’ representatives through clear territory priorities, sales goals, field engagement, and regular business reviews.
What We Are Looking For
  • Requires a bachelor's degree or an equivalent combination of education and experience.
  • At least 8 years related experience.
  • Must understand the business impact of sales contracts and selling expenses.
  • Demonstrated ability to manage and develop direct reports, lead independent manufacturers’ representatives, and establish clear territory and account priorities.
  • Requires expert abilities with building relationships, listening, persuading, negotiating and managing time.
  • Strong working knowledge of box load calculation and refrigeration equipment selection, with the ability to coordinate detailed application support with Sales Engineers and product specialists.
  • Requires knowledge of principles and methods for showing, promoting, and selling products or services.
  • This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knows principles and processes for providing customer service.
  • This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Must have excellent written and verbal communication.
  • Requires substantial industry and product knowledge.
  • Demonstrated success growing sales through wholesale distribution and contractor channels, preferably in commercial refrigeration.
  • Experience developing joint business plans, conducting distributor business reviews, and translating regional goals into account-level actions.
  • Strong commercial and analytical skills, including sales forecasting, pipeline management, pricing, and profitability analysis.
  • Ability to lead cross-functional execution and influence channel partners and internal teams without direct reporting authority.
  • Must be able to use Microsoft Office and Customer Relationship Management software.
What We Offer

Compensation: The total compensation range for this position is between $154,000 - $202,500 annually and will be based on the candidate’s qualifications, experience, and education. Under the plan, target compensation is anticipated to be 70% base salary and 30% commission.


Benefits: Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.


Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 12 paid holidays, and 3 floating holidays per year.


Our Culture: At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us! 


Disclaimers: The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

We may use automated tools, including artificial intelligence, to support parts of our hiring process, such as application review and interview scheduling. These tools assist our teams but do not replace human decision-making. If you need an accommodation or have questions, please contact [email protected].


#Heatcraft

#LI-DM1

Who We Are

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.


Heatcraft Worldwide Refrigeration is a long-standing leader in the world of commercial refrigeration, providing climate-control solutions to customers in more than 70 countries. Their state-of-the-art manufacturing facilities in the cities of Stone Mountain and Tifton, Georgia, produce evaporators, condensers, compressor racks, and other top-quality refrigeration products for their five market-leading brands: Bohn, Larkin, Climate Control, Chandler, and InterLink. Heatcraft products are primarily used to preserve food and other perishables in supermarkets, convenience stores, restaurants, warehouses and distribution centers, in addition to other applications such as data centers, pharmaceutical and industrial process cooling.

Skills Required

  • Bachelor’s degree or equivalent combination of education and experience
  • At least 8 years of related experience
  • Understanding of the business impact of sales contracts and selling expenses
  • Experience managing and developing direct reports
  • Experience leading independent manufacturers’ representatives
  • Ability to establish clear territory and account priorities
  • Expert relationship-building, listening, persuasion, negotiation, and time-management abilities
  • Working knowledge of box load calculation and refrigeration equipment selection
  • Knowledge of product promotion, demonstrations, sales techniques, marketing strategy, and sales control systems
  • Knowledge of customer service principles, customer needs assessment, service quality standards, and customer satisfaction evaluation
  • Excellent written and verbal communication skills
  • Substantial industry and product knowledge
  • Success growing sales through wholesale distribution and contractor channels
  • Experience developing joint business plans and conducting distributor business reviews
  • Strong commercial and analytical skills, including forecasting, pipeline management, pricing, and profitability analysis
  • Ability to lead cross-functional execution and influence channel partners and internal teams without direct reporting authority
  • Proficiency with Microsoft Office and Customer Relationship Management software
  • Commercial refrigeration industry experience
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The Company
Richardson, Texas
230 Employees
Year Founded: 1895

What We Do

Your committed partner in all things HVAC. In Lennox, you have a partner you can depend on. We’ve worked hard to earn your trust ever since the world’s first riveted-steel furnace rolled off our assembly lines in 1895—developing reliable, innovative heating and cooling systems to keep you comfortable. Lennox is a single source for efficient, reliable, and innovative HVAC solutions that professionals continue to depend on year in and year out.

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