The Role
Lead regional sales growth across Northern Alberta by coaching and developing sales teams, managing customer relationships, analyzing market opportunities, establishing sales coverage strategies, and improving revenue and profitability. Responsibilities include forecasting, competitive positioning, pricing, customer events, commissions administration, safety compliance, policy implementation, reporting, and coordination with marketing. The role requires extensive building materials and construction industry knowledge, strong negotiation and financial acumen, CRM proficiency, and a demonstrated record of building high-performing sales teams.
Summary Generated by Built In
Durabuilt Windows & Doors seeks a highly motivated Regional Sales Manager to drive revenue growth through coaching, empowerment, and strategic leadership of a regional sales team. The ideal candidate will bring extensive experience in the building materials and construction industry, particularly in the mid-to-luxury sectors, combined with strong relationships within the construction community and a proven track record of independent success.
KEY RESPONSIBILITIES & PERFORMANCE METRICS
Team Coaching & Development (35%)
• Coach and mentor the sales force to enhance their capabilities
• Create a culture of ongoing personal development focused on product knowledge and soft skills
• Key measurements: Team participation, customer call completion rates, sales closure rates, and product knowledge
Customer Relationships & Marketing (30%)
• Maintain and develop key customer relationships that drive revenue growth
• Work in conjunction with the Marketing team to develop tailored customer solutions and localized marketing initiatives
• Coordinate and execute customer events that leverage the 4P's of marketing (Product, Price, Place, Promotion)
• Key measurements: Market share, revenue, and profitability
Market Analysis & Sales Coverage (20%)
• Provide ongoing market outlook projections and establish corresponding regional sales coverage strategies
• Develop an in-depth understanding of regional market dynamics, including product sales potential, industry segmentation, and competitive landscape
• Design and implement a sales coverage model that maximizes sales and profit in line with regional objectives
• Key measurements: 90-day forecast accuracy and effectiveness of sales coverage structure
Business Management (15%)
• Manage other business matters related to sales profitability and growth, including commissions administration, safety compliance, policy implementation, reporting, and HR matters
REQUIRED KNOWLEDGE & SKILLS
Sales Management
• In-depth knowledge of the sales management process, including opportunity identification, forecasting, market and competitive positioning, and pricing programs
• Strong negotiating and financial business acumen
Product & Market Knowledge
• In-depth product and market knowledge of windows and doors
• Understanding of the building materials and construction industry
Technical Skills
• Proficiency in Microsoft Business applications
• Experience with Customer Relationship Management (CRM) software solutions and applications
EDUCATION & EXPERIENCE
• 10+ years of relevant experience in sales and/or marketing
• Postsecondary education (preferred)
• Proven track record of leading and developing high-performing sales teams
• Demonstrated success in building customer relationships and driving revenue growth
WHY JOIN DURABUILT?
We are committed to building with purpose:
INNOVATIVE – Join a team that continually seeks to improve and create value
ACCOUNTABLE – We stand behind our work, our people, and our brand
CARING – We genuinely support each other, our customers, and our communities
GROWTH-MINDED – We invest in your professional development and expect excellence
We believe in diversity, inclusion, and equal opportunity for all. We welcome applicants from every background, experience, and identity.
Thank you for your interest in joining Durabuilt Windows & Doors!
KEY RESPONSIBILITIES & PERFORMANCE METRICS
Team Coaching & Development (35%)
• Coach and mentor the sales force to enhance their capabilities
• Create a culture of ongoing personal development focused on product knowledge and soft skills
• Key measurements: Team participation, customer call completion rates, sales closure rates, and product knowledge
Customer Relationships & Marketing (30%)
• Maintain and develop key customer relationships that drive revenue growth
• Work in conjunction with the Marketing team to develop tailored customer solutions and localized marketing initiatives
• Coordinate and execute customer events that leverage the 4P's of marketing (Product, Price, Place, Promotion)
• Key measurements: Market share, revenue, and profitability
Market Analysis & Sales Coverage (20%)
• Provide ongoing market outlook projections and establish corresponding regional sales coverage strategies
• Develop an in-depth understanding of regional market dynamics, including product sales potential, industry segmentation, and competitive landscape
• Design and implement a sales coverage model that maximizes sales and profit in line with regional objectives
• Key measurements: 90-day forecast accuracy and effectiveness of sales coverage structure
Business Management (15%)
• Manage other business matters related to sales profitability and growth, including commissions administration, safety compliance, policy implementation, reporting, and HR matters
REQUIRED KNOWLEDGE & SKILLS
Sales Management
• In-depth knowledge of the sales management process, including opportunity identification, forecasting, market and competitive positioning, and pricing programs
• Strong negotiating and financial business acumen
Product & Market Knowledge
• In-depth product and market knowledge of windows and doors
• Understanding of the building materials and construction industry
Technical Skills
• Proficiency in Microsoft Business applications
• Experience with Customer Relationship Management (CRM) software solutions and applications
EDUCATION & EXPERIENCE
• 10+ years of relevant experience in sales and/or marketing
• Postsecondary education (preferred)
• Proven track record of leading and developing high-performing sales teams
• Demonstrated success in building customer relationships and driving revenue growth
WHY JOIN DURABUILT?
We are committed to building with purpose:
INNOVATIVE – Join a team that continually seeks to improve and create value
ACCOUNTABLE – We stand behind our work, our people, and our brand
CARING – We genuinely support each other, our customers, and our communities
GROWTH-MINDED – We invest in your professional development and expect excellence
We believe in diversity, inclusion, and equal opportunity for all. We welcome applicants from every background, experience, and identity.
Thank you for your interest in joining Durabuilt Windows & Doors!
Skills Required
- 10+ years of relevant experience in sales and/or marketing
- In-depth knowledge of sales management, including opportunity identification, forecasting, market positioning, competitive positioning, and pricing programs
- Strong negotiating and financial business acumen
- In-depth product and market knowledge of windows and doors
- Understanding of the building materials and construction industry
- Proficiency in Microsoft Business applications
- Experience with customer relationship management CRM software
- Proven track record of leading and developing high-performing sales teams
- Demonstrated success building customer relationships and driving revenue growth
- Postsecondary education
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The Company
What We Do
Durabuilt Windows & Doors is a leading Canadian manufacturer of energy-efficient, high-performance windows and doors, established in 1988. Headquartered in Edmonton, Alberta, the company serves residential, multi-family, commercial, and industrial markets across Western Canada. Recognized as the 2025 ENERGY STAR Manufacturer of the Year, Durabuilt is committed to innovation, sustainability, and operational excellence, providing custom-built solutions for a wide range of architectural projects.
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