Regional Sales Manager - Ireland & North UK

Are you ready to rethink your routine? We are seeking an accomplished and experienced Regional Sales Manager to lead and oversee all stores and departments within the designated area (currently x12 sites). Reporting into the Head of Retail, this role is crucial in ensuring Trinny London consistently delivers a customer-first approach, meets business objectives, and achieves financial targets whilst keeping our people at the heart of everything we do.
As a Regional Sales Manager, you will be responsible for driving sales within your region and opening new sites within your region. You will manage and support your teams to ensure they meet their sales targets, stay focused and remain motivated. 

Please note: This role is field based and requires extensive travel to various locations, with weekend work.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

Sales & Strategy 

• Oversee sales revenue for the designated area, maximising sales opportunities and analysing sales performance data regularly to ensure delivery of targets. 
• Expectation to exceed forecasts, and deliver year on year growth, ensuring our stores and departments are achieving their ATV, AUS, Conversion and Sales per hour KPIs. 

• Work with Head of Retail to manage P&L, optimising through strategic financial planning, budget management, and cross-functional collaboration. 
• Deliver Retail's strategic objectives, taking ownership and creating business proposals for senior management on opportunities.
• Create commercial, visually inspiring, and effective operational environments for our customers and team members
• Identify opportunities alongside Head of Retail within the covering area, to increase footfall and look at commercial activations that will drive revenue. 
• Monitor competitor activities, assess their impact on sales and mitigate these impacts.

Field & Operations: 

• Alongside our training team, support your Business Managers to ensure their teams are delivering a ‘Customer First’ experience with excellent product knowledge.
• Build strong relationships and partner with host stores maximise sales opportunities. 
• Collaborate with all internal departments, particularly Retail Operations, to ensure operational efficiency.
• Help to build and manage store stock file accuracy, minimising any losses within the stock loss targets. 
• Ensure the seamless planning, execution and ownership of new store openings within the covering region. 
  

People Management & Recruitment 

• Lead by example, not only embodying Trinny London’s internal values but also acting as an ambassador for the brand
• Support, educate and develop Business Managers, conducting performance reviews, coaching and championing their development, using the desired tools to support and manage performance where necessary. 
• Ensure succession planning is in place for covering regions in alignment with the People Team.
• Encourage Business Manager to own their recruitment, working with the Talent Team and supporting when necessary.
• Address underperformance and non compliance in line with internal procedures in liaison with the People Team. 
• Lead, motivate and inspire teams: fostering collaboration and inclusivity, ensuring that everyone feels valued and supported.

These skills will help you go far in this role:

• Effective multi-site and distance management, with clear communication
• Strong interpersonal communication and organisational skills required
• Flexibility and adaptability to business changes 
• Solution focused and resourceful 
• Ability to delegate to ensure completion of tasks and effective use of time and resources 
• Build relationships and influence where required to achieve the desired outcomes
• Experience scaling up policies and processes within Retail 
• Experience opening new sites, sales forecasting and budgeting
• Tech-savvy, with experience of Google Suite (specifically Google Sheets / Excel)

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• 33 days holiday inclusive of bank holidays (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages 
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.