Job Description :
Regional Sales Manager, Greater Shanghai Region
About the Sales Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
Role Purpose
Lead and grow the business across the Greater Shanghai Region, including Shanghai, Jiangsu, Zhejiang and Anhui. Drive sales performance, strengthen customer and distributor partnerships, and develop a high-performing sales team to achieve business targets.
Key Responsibilities
Business Growth
- Deliver regional sales, market share, and profitability targets.
- Develop and execute annual business plans.
- Identify and capture growth opportunities across channels and customers.
Customer & Distributor Management
- Build strong relationships with key customers and distributors.
- Drive excellent execution of sales and marketing initiatives.
- Ensure effective distributor performance and market coverage.
Team Leadership
- Lead, coach, and develop the regional sales team.
- Build a performance-driven culture with clear accountability.
- Support talent development and succession planning.
Market Development
- Expand distribution and visibility across key cities and channels.
- Monitor market trends, consumer needs, and competitor activities.
- Work closely with Marketing, Finance, and other functions to deliver business goals.
Qualifications & Experience
- Proven field sales experience, with at least 3 years in a people management role.
- Strong experience in FMCG, premium consumer goods, beverage, luxury, or related industries.
- Proven track record of delivering sales growth and managing distributors.
- Strong leadership, negotiation, communication, and analytical skills.
Success Profile
- Results-oriented and commercially driven.
- Strong customer relationship management skills.
- Effective team leader and coach.
- Entrepreneurial mindset with strong execution capability.
- Willingness to travel within the Greater Shanghai Region as required.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Fixed Term Contract (Fixed Term)Primary Location:
ShanghaiAdditional Locations :
Job Posting Start Date :
2026-08-06Skills Required
- Proven field sales experience with at least 3 years in a people management role.
- Strong experience in FMCG, premium consumer goods, beverage, luxury, or related industries.
- Proven track record of delivering sales growth and managing distributors.
- Strong leadership, negotiation, communication, and analytical skills.
- Willingness to travel within the Greater Shanghai Region as required.
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
-
Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
-
Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
-
Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
