Regional Sales Manager, Connacht
REPORTS TO: National Field Sales Manager
DIRECT REPORTS: 10
Location: Connacht
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
ROLE OVERVIEW
As the Regional Sales Manager for the Off-Trade channels in Connacht, your primary responsibility is to lead, coach, and manage a high-performing field sales team. Your focus will be on achieving Brand, Distribution, and Visibility KPIs across various channels including Grocery Retail, Convenience, Forecourt, and Off-Licence. The role involves travel in order to maximize the coaching impact across the team so they must have the flexibility to spend time away from home when necessary.
KEY RESPONSIBILITIES
- Team Management and Leadership: Demonstrate strong management, coaching, and leadership skills. Organize business priorities effectively, set high expectations, and ensure the team delivers brand standards at the point of purchase.
- Motivation and Development: Keep the field team highly motivated by developing their core competencies across Category Knowledge, Customer Knowledge, and Selling Skills. Maintain customer focus through best-in-class relationship management.
- Efficient Customer Call File Management: Manage an efficient and effective Customer Call File across the region to maximize capacity utilization.
- Business Partnership Development: Build mutually beneficial business partnerships with key retail customers and groups.
- Store Audits and Performance Measurement: Ensure accurate completion of store audits to measure individual performance and capability. Identify opportunities and set goals for personal growth.
- Human Resource Management: Accomplish regional human resource objectives by assisting in recruiting, training, coaching, and managing underperformance where necessary.
- In-Trade Time Management: Spend a minimum of 70% of your time in-trade, leading, managing, and coaching your team to achieve brand objectives and KPIs. Allocate no more than 30% of your time for team administration and meetings.
- Data-Driven Territory Development: Develop your territory through the effective use of data and insights.
KNOWLEDGE, SKILLS AND EXPERIENCE
- Previous experience managing a field-based team (between 1-3 years) essential.
- Ability to demonstrate experience coaching and mentoring.
- Ability to demonstrate leadership skills.
- Understanding of the FMCG Industry desired but not essential.
- High level of commercial awareness or experience in a sales management role.
- Strong initiative and the ability to work autonomously.
- Strong organisational skills and ability to multi-task.
- Strong communication & presentation skills.
- Ability to work in a fast-paced environment.
What We Do
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder.
The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland.
We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with.
Our History.
Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place.
Working at Richmond.
Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike..
The way it works.
Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done..
We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs.
In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen.
Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team.
We are committed to supporting the development of talent within our business.
If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
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