The Role
Drive sales and partnership growth for OIDI’s digital education products in China, focusing on North American student recruitment markets. Build and manage education-agent relationships, onboard new partners, support sales enablement, identify institutional opportunities, represent OIDI at industry events, monitor market trends, maintain CRM records, and report sales KPIs and pipeline forecasts. The role is remote for a China-based candidate and requires English and Mandarin fluency.
Summary Generated by Built In
About Oxford International Digital Institute (OIDI)
Oxford International Digital Institute (OIDI) is the online education division of Oxford International Education Group, delivering high-quality, flexible digital learning experiences to help our international students achieve their academic and professional goals. From secure English language testing (the Oxford ELLT and Spotlight) to fully online academic preparation programmes (Pre-Sessional English), we equip students worldwide for global success.
Job Purpose
We are seeking a dynamic and results-oriented Regional Sales Manager in China to lead our growth and partnerships strategy in the region, promoting and selling OIDI's product suite (Oxford ELLT, Spotlight, Pre-Sessional English, GE, Business English, Foundation/Year 1, Pre-Masters among others). This role will focus on driving sales of OIDI’s products that service the North American market, particularly the Canadian market, and secondly the USA market, building and nurturing relationships with education agents, consultants, schools, and B2B partners in China.
This is a remote role for a candidate based in China. You will possess a strong network in the education industry, particularly in international student recruitment, and be comfortable working in a fast-paced, cross-functional, and multicultural environment.
Main Duties and Responsibilities
- Develop and execute regional strategic plans to achieve sales targets for OIDI's product suite (Oxford ELLT, Spotlight, Pre-Sessional English, GE, Business English, Foundation/Year 1, Pre-Masters among others) and expand our agent network in China that are focused on the North American market.
- Manage and nurture relationships with existing agents, ensuring their ongoing engagement and success.
- Identify and onboard new agency partners, delivering training and sales enablement support.
- Drive sales of OIDI’s product suite through educational agent channels, as well as identifying other sales opportunities through other channels (local schools, universities, teacher associations, etc.)
- Represent OIDI at industry events, fairs, and conferences to promote our offerings and build brand awareness.
- Collaborate with internal teams to tailor marketing materials and campaigns for the Latin American market.
- Monitor market trends and competitor activities to inform strategic decisions.
- Maintain accurate records of sales activities and agent interactions in the CRM system.
- Report on KPIs and pipeline forecasts to senior leadership.
Person Specifications
Qualifications
- Bachelor's degree in Business, Marketing, Education, or a related field.
- Significant experience in sales, preferably within the education sector.
- Proven track record of meeting or exceeding sales targets.
- Must have a strong understanding of international student recruitment processes and the landscape in the North American market, particularly Canada.
- Strong network of educational agents within China who are focused on North America
- Strong connections with local schools and government bodies in China is a plus.
- Excellent communication and interpersonal skills
- Fluency in English and Mandarin.
- Ability to travel within the region as required.
- Based in China and legally authorised to work.
Preferred Qualifications
- Experience working with educational agents and understanding of the international student recruitment process.
- Familiarity with digital education platforms and online learning solutions.
- Experience with English testing
- Knowledge of cultural nuances and business practices in China.
- Experience using CRM platforms (e.g., Salesforce, HubSpot).
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. This role involves working with children and is exempt from the Rehabilitation of Offenders Act 1974.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Bachelor’s degree in Business, Marketing, Education, or a related field
- Significant sales experience, preferably in the education sector
- Proven track record of meeting or exceeding sales targets
- Strong understanding of international student recruitment processes and the North American market, particularly Canada
- Strong network of educational agents in China focused on North America
- Excellent communication and interpersonal skills
- Fluency in English and Mandarin
- Ability to travel within the region as required
- Based in China and legally authorized to work
- Strong connections with local schools and government bodies in China
- Experience working with educational agents and understanding international student recruitment
- Familiarity with digital education platforms and online learning solutions
- Experience with English testing
- Knowledge of cultural nuances and business practices in China
- Experience using CRM platforms such as Salesforce or HubSpot
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
