Regional Sales Director

Reposted 23 Days Ago
Be an Early Applicant
Hiring Remotely in Dublin, IRL
In-Office or Remote
115K-145K Annually
Senior level
Artificial Intelligence • Machine Learning • Software
The Role
Lead regional revenue by building and scaling a multi-layered sales organization, coaching managers and AEs, driving predictable pipeline and forecasts, managing enterprise deals, and optimizing territory and coverage to grow adoption of Tractian's platform.
Summary Generated by Built In
Sales at TRACTIAN

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.


What you'll do

As a Regional Sales Director at Tractian, you will be responsible for driving regional revenue performance, ensuring forecast accuracy, and executing a sustainable growth strategy across your assigned markets. You will build, lead, and develop a high-performing, multi-layered sales organization, coaching Regional Sales Managers and Account Executives to deliver consistent results across new customer acquisition and account expansion.

You will establish disciplined operating rhythms, partner closely with cross-functional leaders in Sales Engineering, Customer Success, Marketing, and Product, and help Tractian deepen its presence within complex industrial organizations. Your leadership will play a critical role in accelerating adoption of Tractian’s maintenance and reliability platform across the region.

Responsibilities

  • Define and execute the regional sales strategy by combining strong product knowledge, market insight, and disciplined execution standards.
  • Build, lead, and scale a multi-layered sales organization, developing Regional Sales Managers and senior Account Executives to deliver consistent performance across new business and account expansion.
  • Drive predictable revenue outcomes through structured pipeline management, deal strategy reviews, and support for complex, executive-level negotiations.
  • Own regional talent strategy, including hiring, performance management, and succession planning, to ensure sustained leadership depth and organizational stability.
  • Implement repeatable onboarding, enablement, and operating rhythms that reduce ramp time, increase productivity, and support consistent execution across the region.
  • Establish and maintain senior-level relationships with strategic customers to support expansion opportunities and long-term partnerships.
  • Design and continuously refine territory structures, account segmentation, and coverage models to optimize regional performance and enable scalable growth.

Requirements

  • 3+ years of experience leading and developing sales leaders and high-performing, quota-carrying teams in a B2B environment.
  • 8+ years of experience selling complex B2B solutions, with a strong track record of success in enterprise or strategic accounts.
  • Proven ability to deliver predictable revenue results through structured forecasting, pipeline management, and deal governance.
  • Experience selling into industrial, manufacturing, maintenance, or reliability-focused organizations, or equivalent exposure to complex technical buying environments.
  • Strong operational leadership skills, with deep understanding of enterprise sales methodologies, territory and coverage design, and account-based selling models.
  • Experience using CRM and sales analytics tools (e.g., HubSpot) to drive data-informed decision-making, accountability, and execution discipline.
  • Executive-level communication and negotiation skills, with demonstrated success influencing senior stakeholders and closing complex, competitive deals.
  • Strategic, people-focused leader with the ability to scale teams, improve performance, and execute against long-term regional growth objectives.

Compensation

Full-time employment with all mandatory statutory social and health insurance
Paid vacation: 20 days annually, plus national holidays
Pension Scheme, 1,5% match
International travel for company kick-off events at our headquarters in Atlanta, GA, United States
Sports Incentive – Monthly bonus for regular participation in physical activities
Long-Term Benefit – After four years of service, enjoy a fully funded trip anywhere in the world

Skills Required

  • 3+ years of experience leading and developing sales leaders and high-performing, quota-carrying teams in a B2B environment.
  • 8+ years of experience selling complex B2B solutions, with a strong track record of success in enterprise or strategic accounts.
  • Proven ability to deliver predictable revenue results through structured forecasting, pipeline management, and deal governance.
  • Experience selling into industrial, manufacturing, maintenance, or reliability-focused organizations, or equivalent exposure to complex technical buying environments.
  • Strong operational leadership skills, with deep understanding of enterprise sales methodologies, territory and coverage design, and account-based selling models.
  • Experience using CRM and sales analytics tools (e.g., HubSpot) to drive data-informed decision-making, accountability, and execution discipline.
  • Executive-level communication and negotiation skills, with demonstrated success influencing senior stakeholders and closing complex, competitive deals.
  • Strategic, people-focused leader with the ability to scale teams, improve performance, and execute against long-term regional growth objectives.
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The Company
Atlanta, , Georgia
103 Employees
Year Founded: 2019

What We Do

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed

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