Regional Sales Director - Mid-Market

Reposted 18 Days Ago
Be an Early Applicant
Hiring Remotely in Atlanta, GA, USA
In-Office or Remote
Senior level
Artificial Intelligence • Machine Learning • Software
The Role
As a Regional Sales Director, you will drive growth by leading sales strategy, managing teams, ensuring predictable revenue outcomes, and expanding into mid-market industrial customers.
Summary Generated by Built In
Sales at TRACTIAN
 
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
 
Check us out on RepVue!
 
What you'll do
 
As a Regional Sales Director, Mid-Market at TRACTIAN, you will own regional growth by defining sales strategy, scaling leadership, and driving high-velocity, predictable revenue outcomes. You will lead and develop Regional Sales Managers and senior Account Executives, set territory and account strategy, and maintain rigorous forecasting discipline. In close partnership with Sales Engineering, Customer Success, and Marketing, you will expand Tractian’s footprint across mid-market industrial customers and drive rapid adoption of our maintenance and reliability platform.

Responsibilities

  • Set and execute mid-market regional sales strategy by balancing high-velocity execution, disciplined pipeline management, and repeatable sales motions.
  • Build, lead, and scale a high-performing mid-market sales organization, developing Regional Sales Managers and Account Executives to consistently exceed revenue targets.
  • Drive predictable revenue outcomes through rigorous pipeline inspection, deal prioritization, and hands-on leadership in competitive, high-volume negotiations.
  • Own regional hiring, onboarding, succession planning, and performance management to maintain high talent density and sustained productivity.
  • Implement scalable onboarding, enablement, and operating cadences that shorten ramp time and increase sales efficiency across the region.
  • Establish strong relationships with key mid-market customers to unlock expansion, multi-site growth, and long-term account value.
  • Design, optimize, and evolve territory structure, account segmentation, and coverage models to maximize throughput, focus, and regional scale.

Requirements

  • 3+ years of experience leading and developing sales leaders and high-performing quota-carrying teams in a mid-market or high-velocity sales environment.
  • 6+ years of consistent quota-carrying experience selling complex B2B solutions, with a proven track record of success across a high-volume book of business.
  • Demonstrated ability to drive predictable revenue through disciplined forecasting, pipeline inspection, and execution in shorter, repeatable sales cycles.
  • Engineering background or deep experience selling into industrial, manufacturing, or asset-intensive mid-market organizations.
  • Strong operator with command of modern mid-market sales strategy, including territory design, account segmentation, and scalable outbound motions.
  • Fluency in CRM-driven sales management (HubSpot preferred), with a data-first mindset and strong inspection rigor.
  • Executive-level communication and negotiation skills, with the ability to engage decision-makers across multiple customer sites and functions.
  • Strategic, execution-oriented leader with a relentless focus on growth, scalability, and operational excellence.

Compensation
 
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

Top Skills

Crm (Hubspot)
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The Company
Atlanta, , Georgia
103 Employees
Year Founded: 2019

What We Do

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed

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