Regional Sales Director, Hardware (West Division)

Posted 8 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
137K-220K Annually
Expert/Leader
Consumer Web
The Role
Lead regional field sales for hardware across the western U.S., driving double-digit growth, managing key accounts, budgets, and a sales team. Execute channel and brand strategies, use Salesforce and Power BI for forecasting and performance coaching, and travel extensively (≈70%) to support retailers and execute quarterly business plans.
Summary Generated by Built In

Regional Sales Director, Hardware (West Region) - Remote

Colorado / Washington, United States - 70% Travel required

Come make the world and accelerate your success. 
 
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Director of Field Sales, you’ll be part of our Farm & Hardware team working as a remote employee.    You’ll get to:  

  • Achieve top-line sales targets based on division and region goals & objectives  

  • Assemble full-year plans to minimally grow the business double digit over prior year with top retailers in the market holding annual meetings followed by mandatory quarterly updates tracking progress and planning future quarters.

  • Help manage key account relationships including ownership, management, marketing, and sales.

  • Working cross-functionally with distribution sales teams, product marketing, channel, finance, human resources, operations, sales enablement, & customer service to achieve sales goals.

  • Cultivate customer relationships in an assigned region to drive incremental growth through solutions selling.

  • Activate national channel and brand marketing strategies in the field.

  • Provide competitive intelligence on competitive activity in the market.

  • Additional responsibilities include managing SG&A budgets along with promotional budgets, event executions, planning and forecasting

  • Ensuring proper and effective use of our CRM (Salesforce) to track and monitor key deliverables expected of the team

  • Understanding and Knowledge of IT Business systems such as PowerBI and Salesforce

  • Analyze performance metrics data and leverage it to effectively coach and develop the Sales Support team. Develop/work with direct reports on a regular frequency to mentor, train and motivate your team. 

  • Understands the strategic importance of Performance Enablement Process (PEP) & actively participates in identifying & developing talent for the organization

  • Conducts an effective performance management process & gives meaningful feedback & situational coaching. Asses & actively seeks feedback about his/her own development needs & implement these through own PEP process

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

  • Bachelor’s Degree required (Business Management preferred); Relevant construction field experience could be a substitute for higher education.

  • Minimum 10+ years of direct sales or distribution sales experience with experience selling to high-level executives, C-Suite, and jobsite directors and minimum 5 years of direct managerial experience.

  • Must have the ability to build relationships and work effectively with all levels of an organization to drive strategy, influence owners and generate revenue as well as capability to meld empathy with determination to achieve outstanding results.

  • Track record of successful revenue and profit generation year after year

  • Financial Acumen: Exhibit a thorough knowledge of building and executing a budget for your region and Strong understanding of operations, sales, and customer service.

  • Proficient computer skills including MS Office Suite and use of a smartphone

  • Ability to travel up to 70% of the time regionally. Region consists of territory west of the Mississippi.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

  • Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.

  • Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

  • Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

  • Learn: Have access to a wealth of learning resources, including our digital learning portal.

  • Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

  • Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-VG1

#LI-Remote

The Total Target Cash Compensation range for this position is $136,500.00 - $219,800.00
  • This is the lowest to highest total target cash compensation range we would pay for this role at the time of this posting. Total target cash compensation offered may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. This role is eligible for a sales incentive plan or commission. Therefore, the total target cash compensation range is inclusive of base salary and target variable cash compensation. Please note that salary is only one component of total rewards at Stanley Black & Decker.​

  • The target cash compensation range listed in this job posting reflects the range for the primary location specified. The cash compensation range may vary for other locations.​

  • The successful candidate may be eligible for annual merit increases. ​

  • Medical, dental, life, vision, disability, 401(k),Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

  • Discounts on Stanley Black & Decker tools and other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)

Skills Required

  • Bachelor's degree required (relevant construction field experience may substitute)
  • Business Management degree preferred
  • 10+ years direct sales or distribution sales experience, including selling to executives and C-suite
  • Minimum 5 years direct managerial experience
  • Proven track record of consistent revenue and profit generation
  • Financial acumen with experience building and executing regional budgets and understanding operations
  • Proficiency with Salesforce CRM, Power BI, MS Office Suite, and smartphone use
  • Experience managing SG&A and promotional budgets, planning, forecasting, and event execution
  • Ability to travel up to 70% regionally (west of the Mississippi)
  • Experience coaching, mentoring, and conducting performance management processes (PEP)
  • Ability to build relationships and influence stakeholders at all organizational levels
  • Experience working cross-functionally with distribution, marketing, finance, HR, operations, and customer service
  • Experience in farm, hardware, construction, or related retail/distribution channels

Stanley Black & Decker, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..

  • Flexible Benefits A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
  • Parental & Family Support Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
  • Healthcare Strength Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.

Stanley Black & Decker, Inc. Insights

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The Company
HQ: New Britain, CT
26,297 Employees

What We Do

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

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