Quadient is seeking a highly motivated Regional Sales Director to lead our Small and Medium Enterprise (SME) sales efforts in Germany for Beanworks, our industry-leading Accounts Payable automation solution. You will be responsible for developing and executing regional sales strategies, building a high-performing team of Partner Managers and Telesales professionals, and driving revenue growth through both direct and indirect channels. This role requires a strong understanding of the AP automation market, particularly in the competitive landscape against players like Sage.
What you will do- Develop and execute a go-to-market strategy for the SME segment in Germany, focused on scaling Beanworks adoption.
- Recruit, lead, and mentor a team of Partner Managers and Telesales Representatives to achieve ambitious sales targets.
- Drive new business sales through both direct customer engagement and a network of channel partners and resellers.
- Build strong relationships with key partners, ensuring alignment in messaging, pipeline development, and co-selling activities.
- Establish a scalable and repeatable sales process that enables rapid customer acquisition.
- Analyze market trends, customer needs, and competitor activities (notably Sage) to identify growth opportunities and refine strategy.
- Collaborate cross-functionally with Marketing, Product, and Customer Success teams to ensure a seamless customer journey.
- Track and report on key performance metrics to senior leadership and continuously optimize sales performance.
- 7+ years in B2B sales leadership, with a strong track record in the SaaS space.
- Experience selling finance or ERP-related software (e.g., AP automation, accounting tools, or procurement solutions).
- Proven success in building and managing high-performing, hybrid sales teams (partner and telesales).
- Strategic thinker with hands-on execution capabilities.
- Strong understanding of the German SME market and SaaS buying behaviors.
- Excellent leadership and coaching skills, with the ability to inspire and drive performance.
- Fluent in German and English.
- Data-driven and process-oriented with CRM proficiency (Salesforce preferred).
- Experience working in or selling against Sage or similar competitors.
- Familiarity with accounts payable automation and/or financial operations.
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What We Do
Quadient is the driving force behind the world’s most meaningful customer experiences. By focusing on three key solution areas, Intelligent Communication Automation, Parcel Locker Solutions and Mail-Related Solutions, Quadient helps simplify the connection between people and what matters. Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence. Because connections matter.








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