Regional Sales Director | Continental Europe

Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

Reporting to the Vice President of International Markets, the Regional Sales Director | Continental Europe will lead the strategy and execution of sales, distribution, and market development across all relevant channels in Continental Europe. This role owns regional performance, distributor partnerships, and localized go-to-market strategies to drive volume, expand distribution, and strengthen brand presence across diverse international markets.

Key Responsibilities

• Own and execute regional commercial strategy across all relevant channels in Continental Europe a focus on volume growth and distribution expansion.
• Set country-level targets and partner with distributors and importers to develop accurate forecasts and executable sales plans.
• Build and lead high-impact distributor and importer relationships, holding partners accountable to performance, execution, and brand standards.
• Analyze sales performance, market trends, and distributor activity to identify risks and unlock growth opportunities.
• Drive consistent execution of pricing, promotions, and portfolio strategy across markets.
• Lead regular business reviews with distributors and importers to assess performance and define action plans.
• Collaborate cross-functionally to ensure alignment and in-market success.
• Ensure optimal inventory levels and continuity of supply across all markets.
• Support key account development including regional chains, on-premise, and off-premise opportunities.
• Represent the brand at trade shows, industry events, and key customer engagements.
• Develop distributor capabilities through training and ongoing support to strengthen in-market execution.
• Translate annual plans into quarterly and monthly targets, tracking performance and course-correcting as needed.
• Other duties as assigned.

Required Qualifications:

• Bachelor’s Degree in Business, Marketing, or related field, or equivalent experience.
• 10+ years of sales experience in the alcoholic beverage industry.
• 5+ years in an international sales role with ownership of Continental Europe.
• Experience managing multiple distributors and/or sales regions concurrently.
• Strong analytical and problem-solving skills.
• Experience in inventory management and distribution.
• Primary residence must be near an international airport in a major metropolitan city within continental Europe 
• Willingness to travel up to 75%.

Preferred Qualifications:

• Experience with key account or national account management.
• Proficiency in using CRM and sales reporting tools.
• Excellent knowledge of Microsoft Office (PowerPoint, Excel, Access, Word).

Compensation

• Estimated Base Salary Range: 130,000-150,000 EUR.
• Individual compensation packages are based on objective, gender-neutral criteria including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is committed to equal opportunity employment and does not discriminate on the basis of gender, age, disability, ethnic origin, religion, or any other characteristic protected under the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz – AGG).