The Regional Promotion Director - West is responsible for creating and maximizing exposure for our artists primarily through radio airplay in their designated territory/region/market(s). This includes soliciting and securing airplay and developing and coordinating promotions with local radio/media/retails/clubs and other businesses. Radio promotion activities in their assigned market(s) for Ambush client artists include the commercial country radio format, with emphasis on navigating the Billboard and Mediabase Country charts.
What you'll do- Secure airplay/adds/rotations at radio stations in given markets. Find creative and compelling ways to promote artists and music primarily by utilizing relationships, communications skills, and compelling
- information/statistics to garner airplay.
- Establish, build, and maintain excellent relationships with radio station programmers. Travel to markets with them regularly to discuss artists; current priorities, marketing ideas, promotions, and future releases.
- Develop strong working relationships with various music outlets within their market such as: clubs, concert venues, etc.
- Conceptualize, create, coordinate, and deliver unique and effective radio promotions and marketing opportunities that will enable our artists to gain exposure and airplay.
- Work in conjunction with the Product Managers to coordinate publicity, marketing, and touring and align artist’s schedules and arrange interviews and other promotional appearances.
- Work directly with the artists and when necessary, cover their appearances when they are on the road via tour dates or promotional tours.
- Analyze various data (Mediabase, Luminate, Shazaam, radio research, and other data) to study how our current records are doing regionally and nationally to strategize the next steps in moving plans and goals forward.
- Adhere to all the company’s policies and procedures regarding Radio Promotion, compliance, conduct, ethics, etc.
- Handle all administrative duties (product requests, servicing radio with new music/mailers, completing T&E reports, etc.) in a timely and efficient fashion.
- Ability to recognize differences from market to market and from station to station while also understanding that what you do at one radio station affects all stations in each market.
- Minimum of 2 years of promotion experience
- Computer Skills: Radio and sales programs as MediaBase, Luminate, as well as an understanding of streaming services, and social media platforms.
- Must have excellent communication and people skills. A positive, professional attitude at all times is required.
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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What We Do
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
