Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
The Regional Marketing Specialist is responsible for driving lead generation and strengthening Cytiva’s market positioning in India.
This position reports to the Senior Manager, India Marketing and is part of the Commercial Marketing APAC organization and will be working remotely to cover India region. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What you would do:
Drive lead generation and strengthen Cytiva’s market positioning through an end‑to‑end full‑funnel marketing strategy aligned with India growth targets.
Manage local leads using the CRM system and following-up funnel progression with sales.
Leverage KOLs, VoC, win-loss and competitive insights to drive targeted marketing programs, funnel growth, and pricing strategies.
Build collaborations with academic institutes, start‑ups, CDMOs, and promote Cytiva Experience Centre, Custom Engineering and FastTrak labs through structured training programs. Dynamically adapt marketing based on market and competitive intelligence.
Mentor and enable the sales teams around new technologies, focusing on product positioning and value proposition. Be an active part of a cross-functional team that generates and deploys marketing campaigns across digital and non-digital marketing channels.
Who you are:
Preferably a graduate in Life Sciences.
Possess prior experience in commercial or field marketing, utilizing marketing insights for field execution.
Strong presentation and communication skills to design and deliver effective product positioning training for sales teams, and distributors.
Experience of managing content marketing software.
Travel Requirements:
Ability to travel up to 40% of the time within India region; globally as and when required
It would be a plus if you also possess previous experience in:
Executing full‑funnel marketing to drive lead generation and market growth.
Using customer, market, and competitive insights to guide focused marketing actions.
Supporting the customer buying journey through strong sales collaboration and CRM discipline.
Building partnerships to enable capability development and consistent value messaging across channels.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Graduate in Life Sciences
- Prior experience in commercial or field marketing
- Strong presentation and communication skills
- Experience managing content marketing software
Cepheid Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.
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Leave & Time Off Breadth — PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
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Healthcare Strength — Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
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Retirement Support — A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.
Cepheid Insights
What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
