By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Reports To: Senior Regional Marketing Manager EMEA
Location: Düsseldorf, Germany (3 days a week office based)
Position Summary
The Regional Marketing Specialist supports the development and execution of marketing programs across the EMEA region to drive awareness, demand, and customer engagement for Bio‑Techne’s portfolio. In this role, you will collaborate closely with regional Market development, global product marketing, sales, and marketing operations teams to localize campaigns, coordinate promotions, develop content, and ensure consistent brand execution across all customer-facing channels. The ideal candidate will possess a strong understanding of the life science research market along with strong skills in marketing and campaign deployment.
Key Responsibilities
Campaign Execution & Localization
Support the rollout of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels.
Localize global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences).
Assist in the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials.
Coordinate regional promotions, pricing communications, and regionalization of product launches.
Digital & Demand Generation
Contribute to demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows.
Create, update and optimize webpages, metadata, SEO content, and social posts to maximize reach and relevance.
Assist with execution and monitoring of A/B testing for digital tactics to enhance reach and engagement.
Data, Reporting & Compliance
Track campaign performance and help prepare regional marketing reports and monthly KPI updates.
Monitor tactic performance, customer engagement, and promotion uptake across the region.
Maintain CRM data accuracy and ensure all actions align with GDPR and internal compliance frameworks.
Brand Governance
Ensure consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages.
Required Skills & Qualifications
A Bachelor’s degree in Marketing, Life Sciences, Communications, or a related field.
1–3 years of hands-on marketing experience, ideally within life sciences, biotechnology, or B2B technical markets.
Fluency in German and English (spoken and written) to support regional and global communication needs.
Experience working with CRM and marketing automation tools such as Salesforce, Marketo, Folloze, or similar platforms.
Strong writing, editing, and storytelling capabilities, with the ability to translate complex scientific concepts into compelling marketing content.
A solid understanding of GDPR and best practices for compliant marketing communications.
Excellent project management and organizational skills, with the ability to collaborate effectively across cross-functional teams.
Proven ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced environment.
Outstanding communication, presentation, interpersonal, and relationship-building skills at all levels of the organization.
Willingness and ability to travel up to 25% as required.
Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.
Why Join Bio-Techne:
- We offer competitive wages along with extensive benefits for employees and their families.
- We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Bio-Techne Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bio-Techne and has not been reviewed or approved by Bio-Techne.
-
Healthcare Strength — Medical and dental coverage are often regarded as strong, with core health benefits broadly available across U.S. roles. Day-one eligibility and comprehensive options are described as a relative bright spot even when pay sentiment is mixed.
-
Leave & Time Off Breadth — PTO, paid holidays, paid parental leave, and volunteer time are emphasized alongside flexible scheduling. Work-life balance elements are seen as strengths relative to base-pay concerns.
-
Strong & Reliable Incentives — Quarterly or semi-annual bonuses and eligibility for annual cash incentives add meaningful upside for many salaried roles. Structured plans such as a Management Incentive Plan reinforce predictability of variable pay.
Bio-Techne Insights
Similar Jobs
What We Do
Bio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment. Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDx®Prostate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment. Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.
