Regional Marketing Specialist

Posted 2 Days Ago
Boston, MA
Hybrid
Junior
eCommerce • Information Technology • Marketing Tech • Software
Akeneo helps retailers and brands improve their product experience management (PXM).
The Role
The Regional Marketing Specialist will execute regional marketing strategies, coordinate campaigns and events, analyze performance metrics, and collaborate cross-functionally to drive brand engagement and lead generation.
Summary Generated by Built In
Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.
We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you'll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.
Learn more about our culture and values via our Career page .
Job description
We are seeking a results-driven and strategic Regional Marketing Specialist to join our dynamic marketing team! The Regional Marketing Specialist will support the execution and adaptation of the marketing strategies for the Americas region by assisting in campaign planning, execution, performance tracking, and event coordination, thereby driving brand engagement and lead generation. This role reports to the Director, Integrated Demand, and will work closely with sales, operations, and the international marketing team.
Responsibilities:
  • Coordinate and Execute Regional Campaigns: Support the planning and execution of multi-channel regional marketing campaigns (digital, email, social media, content, and events), ensuring alignment with local market needs and campaign objectives.
  • Event and Administrative Support: Assist in the planning and execution of localised events and activations, manage logistics, and provide general administrative support to ensure that all marketing projects are delivered on time and within budget.
  • Support Execution of Regional Marketing Strategy: Assist the Regional Marketing Manager in implementing tailored demand generation and field marketing initiatives that align with overall company and regional objectives.
  • Cross-Functional Collaboration: Work closely with sales, product marketing, and customer success teams to support marketing activities, contribute to campaign development, and ensure consistent messaging and lead generation efforts.
  • Performance Analysis and Reporting: Track and report on key performance metrics for regional marketing initiatives, compiling insights and data to support optimization of future campaigns and effective resource allocation.

What we look for
  • You have +1 year of experience in demand generation, marketing, or a similar role.
  • You have a Bachelor's Degree in Marketing, Business, or a related field.
  • You have strong communication and organizational skills.
  • You are assiduous and results-oriented.
  • You have experience and a desire to work in a collaborative environment.
  • You're able to adapt to change, take on new projects, and work independently.
  • Having previous experience with design software, marketing automation tools, CMS, or CRM systems is a plus.
You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!
Interview process
  1. 30-minute screening call with a member of our Talent Acquisition team
  2. 45-60-minute call with the Regional Marketing Manager
  3. 45-60-minute call with the Director, Integrated Demand

Life at Akeneo
Work Environment
- Work-Life Balance: Enjoy 25 days of annual leave with flexible working hours, and a hybrid setup allowing 3-4 days working from home. Option to Work from Anywhere for up to 30 days per year.
- Home Office & Commuting Allowance: Enjoy a $600 budget to enhance your home office and an $80 monthly sustainable transportation allowance for eco-friendly commuting.
Inclusivity
- Generous Parental Leave: Benefit from 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent. A gradual return to work program is also available.
- Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
Growth and Development
- Professional Development: Access a $1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: Start on the right foot with an 8-week onboarding program.
Wellbeing
- Health & Insurance: Receive 100% employer contribution for employees and their dependents for medical, dental, and vision benefits up to the set caps.
- Financial Security: Benefit from a 401k with a 4% company match and short as well as long-term disability insurance.
- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.
For more information about benefits, don't hesitate to contact our Talent Acquisition team.
Salary range: USD 70,000-75,000 base

Top Skills

Cms
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Marketing Automation Tools

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The Company
HQ: Nantes
450 Employees
Year Founded: 2013

What We Do

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM). Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management.

Leading brands, manufacturers, distributors, and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale their commerce initiatives. Using Akeneo’s intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding, and an app marketplace and partner network to meet business and buyer needs.

Why Work With Us

We’re all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You’ll grow in a dynamic environment where your ideas and expertise will make an impact. You’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

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Akeneo Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Get the work-life balance you need with flexible working hours and the option of working from home 3 to 4 days a week.

Typical time on-site: Flexible
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HQNantes Office
Amsterdam Office
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Boston Office
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Düsseldorf Office
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London Office
Paris Office
Sydney Office
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