ACROBiosystems is a worldwide leader in developing and manufacturing recombinant proteins and critical reagents/assays to support drug development and clinical applications from target discovery and validation, candidate drug screening and optimization, CMC development, preclinical and clinical studies, commercial production, and companion diagnostics. We are committed to excellence in providing quality products and services and accelerating the process of therapeutic development.
Our mission is to accelerate the process of target therapeutic drug development. We aim to be a cornerstone company in the life science and healthcare industry. We value the fast growth in a global market over a challenging time by excelling through quality, performance, and innovation, empowering our employees with trust, value, and respect, embracing diversity, and encouraging cross-functional collaboration and continuous learning.
Job Summary
The Regional Marketing Specialist develops and executes regional marketing initiatives across the West Coast to drive customer engagement, pipeline growth, and brand awareness. This role collaborates closely with Sales, Product Development, Tech Support, and Global Marketing to analyze regional market opportunities, implement localized marketing strategies, support Account-Based Marketing (ABM) initiatives, and recommend customer engagement programs aligned with commercial objectives. The ideal candidate is proactive, customer-focused, and capable of applying market insights and sound judgment to drive regional marketing initiatives and support commercial growth.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop, recommend, and implement regional marketing campaigns and customer engagement strategies aligned with commercial objectives, including Account-Based Marketing (ABM) initiatives.
- Partner with Sales, Product Development, and Tech Support to develop and execute customer engagement programs, including scientific seminars, Lunch & Learns, workshops, conferences, vendor shows, coffee socials, and other offline marketing initiatives.
- Evaluate regional market trends and identify strategic marketing opportunities to increase customer engagement, brand awareness, and commercial growth.
- Lead cross-functional collaboration with Sales, Product Development, Tech Support, and other stakeholders to successfully execute regional marketing initiatives.
- Analyze campaign performance and marketing data to develop recommendations that optimize customer engagement, campaign effectiveness, and marketing ROI.
- Analyze regional market trends and business needs to develop recommendations for marketing priorities and customer engagement strategies that support commercial objectives.
- Travel throughout the West Coast to support customer-facing marketing activities and industry events.
- Other projects or responsibilities as assigned.
Minimum Qualifications – Education and Experience
- Bachelor's degree in Marketing, Business, Biology, Biotechnology, Biomedical Sciences, or another related discipline with 2+ years of relevant professional experience, or a Master's degree in a related field.
- Strong interest in life sciences, customer engagement, and B2B marketing.
- Excellent project management, organizational, and communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Willingness to travel up to 30–40%.
- Professional proficiency in Mandarin Chinese (spoken).
Preferred Qualifications – Education and Experience
- Degree or research experience in Biology, Biotechnology, Cell Biology, Molecular Biology, Immunology, or another Life Science discipline.
- Exposure to or interest in Account-Based Marketing (ABM), customer engagement, or regional marketing initiatives.
- Experience planning and executing scientific conferences, workshops, Lunch & Learns, vendor shows, or other customer-facing events.
- Experience using Salesforce, HubSpot, or other CRM and marketing automation platforms.
- Experience working in a global, cross-functional organization.
Knowledge, skills, and abilities
- Knowledge of regional marketing strategy, customer segmentation, market analysis, and customer engagement within the life sciences industry.
- Ability to interpret market data and customer insights to support regional marketing decisions.
- Strong project management, organizational, and multitasking skills.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Ability to build strong relationships and collaborate effectively with Sales and cross-functional teams.
- Analytical mindset with the ability to evaluate marketing performance and translate insights into actionable recommendations.
- Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word), Salesforce, HubSpot, Canva, and other marketing, CRM, and collaboration tools.
- Self-motivated, detail-oriented, adaptable, and able to work independently in a fast-paced environment.
Salary Range
- $ 70,304 - $90,000 USD DOE plus annual bonus
Location: San Jose, CA (Hybrid)
Travel required throughout the West Coast (approximately 30–40%) with occasional domestic travel for conferences and company meetings.
Work Environment & Physical Demands
Office
While performing the duties of this job, the employee regularly works in an office setting. Occasional exposure to a laboratory and warehouse environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Skills Required
- Bachelor’s degree in Marketing, Business, Biology, Biotechnology, Biomedical Sciences, or a related discipline, with 2+ years of relevant professional experience
- Master’s degree in a related field as an alternative educational qualification
- Strong interest in life sciences, customer engagement, and B2B marketing
- Excellent project management, organizational, communication, presentation, and interpersonal skills
- Ability to manage multiple priorities in a fast-paced environment
- Willingness to travel 30–40% throughout the West Coast, with occasional domestic travel
- Professional proficiency in spoken Mandarin Chinese
- Degree or research experience in Biology, Biotechnology, Cell Biology, Molecular Biology, Immunology, or another life science discipline
- Exposure to or interest in Account-Based Marketing, customer engagement, or regional marketing
- Experience planning and executing scientific conferences, workshops, Lunch & Learns, vendor shows, or other customer-facing events
- Experience using Salesforce, HubSpot, or other CRM and marketing automation platforms
- Experience working in a global, cross-functional organization
- Knowledge of regional marketing strategy, customer segmentation, market analysis, and customer engagement within the life sciences industry
- Ability to interpret market data and customer insights to support marketing decisions
- Ability to build relationships and collaborate effectively with Sales and cross-functional teams
- Proficiency with Microsoft Office Suite, Salesforce, HubSpot, Canva, and other marketing, CRM, and collaboration tools
- Self-motivated, detail-oriented, adaptable, and able to work independently
What We Do
ACROBiosystems Group, founded in 2010 and listed in 2021, is a biotechnology company aimed at being a cornerstone of the global biopharmaceutical and health industries by providing products and business models innovation. The company spans across the globe and maintains offices, R&D centers, and production bases in 12 different cities within the United States, Switzerland, England, Germany, and China. ACROBiosystems Group has established numerous long-term and stable partnerships with the world’s top pharmaceutical enterprises, including Pfizer, Novartis, and Johnson & Johnson, and numerous well-known academic institutes. The company comprises of several subsidiaries such as ACROBiosystems, bioSeedin, Condense Capital, and ACRODiagnostics. ACROBiosystems’ brands include FLAG, Star Staining, ViruStop, Aneuro, ComboX, GENPower, and many others. Its main products and services are recombinant proteins, kits, antibodies, scientific services, and other related products. ACROBiosystems employs a strict quality control system for its products that are used in biopharmaceutical research and development, production, and clinical application. This includes targeted discovery and validation, candidate drug screening/optimization, CMC development and pilot production, preclinical research, clinical trials, commercial production, and clinical application of companion diagnostics. Through the continuous development of new technologies and products, ACROBiosystems Group creates value for the global pharmaceutical industry and actively empowers our partners. The company is dedicated to accelerating the drug development process, including targeted therapies, immunotherapeutic drugs, and its clinical applications, and contributes to global health.
