The Role
The Regional Marketing Specialist generates leads for leasing through online and offline channels, conducts market research, supports field marketing events, and collaborates with digital marketing teams.
Summary Generated by Built In
Who We Are:
Tripalink is a leading co-living and apartment rental platform that aims to redefine urban living. With a strong presence in major cities across the United States, we offer modern apartments designed to create a sense of community among residents.
As a fast-growing startup, we are committed to building a community that supports personal growth, celebrates diversity, and encourages excellence. Our team is dedicated to providing exceptional living experiences through cutting-edge technology and unparalleled customer service. If you're passionate about making a difference and eager to be part of a team that values creativity and teamwork, we invite you to explore our career opportunities and join us on our journey. See below for a summary for this position. Please note, job responsibilities may change from time to time based on business need.
Position Summary:
This position will be mainly focusing on generating leads for the local leasing team to lease up the vacancy via a variety of online and offline channels. In addition, this person will also be responsible for field marketing events and activities that drive brand awareness and leads.
Responsibilities:
- Post and list leads from diverse listing channels such as Apartments.com, Zillow, Tripalink website, Facebook Marketplace etc.
- Consult with leads from diverse local and international channels via email, phone, and direct messaging
- Provide basic consulting for leads with general information and qualify the leads when it’s needed.
- Maintain renters’ data on our CRM system and track the number of effective leads on a daily basis.
- Be responsible for the leads quality and quantity. Proactively communicate with the local leasing team about leads quality, conversion and come up with new marketing initiatives to support the local leasing goal.
- Conduct market research and competitive analysis on the USC Region rental market, and identify the local new channels that can bring in more effective leads.
- Coordinate with the digital marketing team about local marketing campaigns, property promotion, events promotion, etc.
- Participate in the implementation and production of field marketing events such as campus events, open houses, tenant events etc.
- Commute to venues and event sites as necessary.
- Engage in all aspects of marketing campaigns such as property banners placements, gathering and coordinating listing materials, model unit staging, etc.
- Perform additional duties and responsibilities as assigned.
Qualifications:
- Bachelor’s degree or above in Marketing or related field
- 1-2 years of marketing, sales or business development experience preferred
- Korean/Mandarin is a plus
- Great people skills: Customer service experience, teamwork experience, and/or sales experience
- Flexible with time and energy to deal with unexpected situations
- Highly organized and able to balance multiple projects at once
- Active, extroverted, and enjoy being hands-on
- Self-motivated and proactive
What We Provide:
- Excellent Working Environment: Energetic, Ambitious, Passionate
- Great Team Experience
- Regular Team Building Activities
- Free Community Event Entrance
- Leadership Cultivation & Individual Development
- Networking & Resources from External Partners
- Opportunities of Rotation Among Departments & Locations
Diversity & Inclusion at Tripalink
Tripalink is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
Note on Pay Transparency:
Tripalink provides an estimate of the compensation for roles that may be hired as required by state regulations. This role may also qualify for annual incentive and/or comprehensive benefits. Compensation may vary based on (a) location, as Tripalink factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.
Additionally, Tripalink leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Tripalink reserves the right to modify this information at any time, subject to applicable law.
Skills Required
- Bachelor's degree or above in Marketing or related field
- 1-2 years of marketing, sales or business development experience
- Korean/Mandarin language skills
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The Company
What We Do
Tripalink, founded in 2016, is a co-living company based in Los Angeles. We manage and develop properties all over the country in Tucson, Irvine, Seattle, Philadelphia, Pittsburgh, and LA. We currently have 4,000+ bed spaces and are looking to expand. Students and young professionals seeking a modern, affordable, and sustainable rental property can look no further. Our mission is to provide students and young professionals with an open community and redefine co-living in order to enhance their quality of life. Tripalink focuses on every detail of our communal spaces. We pay close attention to the needs of our community members and the space they live in. We value the residents’ voices; we are constantly gaining feedback from data analytics and striving to build a more interactive and enjoyable living environment. As a co-living company, we hope to not only enable our tenants to find a sense of belonging and meaning in their neighborhood but also make a positive influence on their lifestyles.
