The Role
Execute integrated regional marketing and community strategies across social channels. Create content, grow and moderate communities, manage KOLs/affiliates, plan online/offline events, coordinate cross-functional teams, and handle budgeting, vendor negotiation, invoicing, and program performance measurement.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
- Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Identify additional avenues to build community, KOL/Affiliates Management.
- Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Brainstorming and implementing online/offline event plans and concepts.
- Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
Requirements:
- Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
- 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
- 1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
- Understanding of cryptocurrency related terminologies and trends.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Excellent organizational skills, ability to multitask with great time management skills.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- Proven community management experience with strong ownership and emotional intelligence.
- 2+ years experience launching community initiatives (building forums, ambassador programs, event series, email newsletters, managing social media: Instagram, Facebook, Telegram).
- 1+ year experience managing online and offline events; proven track record engaging communities via Telegram or similar channels.
- Understanding of cryptocurrency-related terminologies and trends.
- Ability to work flexible and stretched hours to interact with the crypto community.
- Fluency in English.
- Additional regional languages.
- Excellent organizational skills, multitasking ability, and time management.
- Experience managing budgeting, invoicing, vendor negotiation, and event program finances.
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
