The Marketing Senior Analyst (SVP) is a pivotal member of the NAM Private Bank Marketing team, sitting at the intersection of strategic thinking and hands-on execution. Reporting to the NAM Head of Marketing, Citi Private Bank, this individual will be a proactive, self-starting contributor who helps drive the team's evolution from an event-centric model to a comprehensive, 360-degree marketing approach.
This is not a purely executional role. We are looking for someone who brings genuine intellectual curiosity, commercial acumen, and creative ambition—someone who can shape a thought leadership agenda, identify compelling speakers and content themes, and translate complex financial services narratives into resonant client experiences. The ideal candidate is equally comfortable owning the logistics of a flagship UHNW client event and contributing to a digital content strategy.
The successful candidate will have a strong grounding in financial services, a broad marketing skill set spanning events, content, and digital channels, and the confidence to move beyond execution into strategic contribution. They will work closely with senior business leaders, investment teams, and global marketing colleagues to ensure every initiative is purposeful, differentiated, and aligned to the Private Bank's growth objectives across NAM.
In addition to supporting all existing NAM Private Bank marketing initiatives, this role will also support the Private Bank business across the Western Region helping to drive regional marketing strategies and client engagement.
Responsibilities
- Thought Leadership Strategy & Content Development: Take a leading role in shaping the NAM Private Bank's thought leadership agenda—identifying compelling content themes, curating relevant speakers (internal and external), and building event agendas that go beyond the conventional. Translate complex market and investment narratives into engaging, client-relevant content across formats including panels, roundtables, white papers, and digital content.
- End-to-End Event Management: Own and manage all aspects of client and prospect events within the immediate geographic region and across NAM—from strategic concept and invitation process through compliance reviews, logistics, venue and menu selection, on-site client interaction, budget management, and post-event follow-up. Maintain and leverage the Salesforce CRM database to support event targeting and relationship tracking.
- Social Media & Digital Channel Strategy: Contribute to and help plan the NAM Private Bank's social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure the Private Bank's voice is consistent, authoritative, and engaging across LinkedIn and other relevant platforms.
- Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics—including event attendance, client engagement, pipeline support, and digital performance. Use post-event feedback and data-driven insights to continuously refine best practices and demonstrate the value of marketing to senior stakeholders.
- Stakeholder Engagement & Senior Briefings: Prepare detailed client and event briefings for senior management and business leaders, ensuring a conducive atmosphere for dialogue and alignment with broader business strategies. Act as a trusted marketing partner to bankers, investment teams, and product specialists across the region and NAM, including regional leadership across the West.
- Competitive Intelligence & Market Benchmarking: Research and conduct competitive benchmarking to identify best practices, emerging trends, and opportunities for differentiation in UHNW private banking marketing. Bring fresh perspectives and proactively recommend new approaches to the team.
- Compliance, Risk & Regulatory Adherence: Embed regulatory, legal, and compliance considerations into all marketing activities. Collaborate with legal and compliance teams to ensure all content, events, and campaigns adhere to applicable laws, internal policies, and regional regulatory environments. Demonstrate sound ethical judgment in all business practices.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
- Significant experience in marketing within financial services, private banking, or wealth management, with approximately 10+ years of relevant experience preferred
- Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field
- Proven ability to develop and curate thought leadership agendas—identifying speakers, topics, and formats that resonate with sophisticated UHNW audiences
- Broad marketing skill set spanning events, content strategy, social media, and digital channels
- Strong understanding of financial products, services, and the UHNW client landscape
- The ability to mentor junior colleagues and collaborate effectively across functions
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously
- Self-starter who works effectively with minimal supervision, demonstrating strong ownership, accountability, and sound judgment
- Highly self-motivated, with a proactive mindset and the ability to identify opportunities and drive initiatives independently
- Creative thinker who can translate complex financial narratives into compelling, differentiated client experiences
- Excellent written and verbal communication skills; confident presenting to and engaging with senior stakeholders
- Ability to influence stakeholders across all levels and build strong cross-functional partnerships in a matrixed organization
- Ability to pinpoint and track key performance indicators to evaluate marketing effectiveness and ROI
- Experience working in a matrixed, regulated environment across multiple markets
- Proficiency with CRM tools (e.g. Salesforce) and digital marketing platforms
- Adaptability and resilience, with the ability to navigate ambiguity and evolving business priorities
- Willingness to travel approximately 20% of the time across NAM markets
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Job Family Group: Marketing------------------------------------------------------
Job Family:In-Business Marketing------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:San Francisco California United States------------------------------------------------------
Primary Location Full Time Salary Range:$163,600.00 - $245,400.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:------------------------------------------------------
Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- Significant marketing experience within financial services, private banking, or wealth management
- Approximately 10 or more years of relevant experience
- Bachelor's degree in Marketing, Business, Finance, Communications, or a related field
- Experience developing and curating thought leadership agendas for sophisticated UHNW audiences
- Broad marketing experience spanning events, content strategy, social media, and digital channels
- Strong understanding of financial products, services, and the UHNW client landscape
- Ability to mentor junior colleagues and collaborate across functions
- Strong organization, attention to detail, and ability to manage multiple priorities
- Ability to work independently with minimal supervision and demonstrate ownership and accountability
- Highly self-motivated and proactive, with ability to identify opportunities and drive initiatives independently
- Creative ability to translate complex financial narratives into compelling client experiences
- Excellent written and verbal communication skills, including presentation to senior stakeholders
- Ability to influence stakeholders and build cross-functional partnerships in a matrixed organization
- Ability to define and track KPIs and evaluate marketing effectiveness and ROI
- Experience working in a matrixed, regulated environment across multiple markets
- Proficiency with CRM tools such as Salesforce and digital marketing platforms
- Adaptability and resilience in ambiguous and evolving business environments
- Willingness to travel approximately 20% across North American markets
What We Do
Citigroup is a global diversified financial services holding company serving consumers, corporations, governments and institutions. It provides consumer banking and credit, corporate and investment banking, securities brokerage, trade and securities services, and wealth management. Operating across nearly 160 countries and jurisdictions, Citi aims to be a leading partner for institutions with cross-border needs, a global wealth manager, and a valued personal bank in the United States.
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