The Role
Lead regional go-to-market and campaign execution, ABM and event-based initiatives, collaborate with sales to accelerate pipeline and document closed-won marketing impact, and track regional performance and market intelligence tied to revenue.
Summary Generated by Built In
Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies.
At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success.
With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele.
Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.
Responsibilities:
Regional GTM & Campaign Execution
• Plan and execute regional marketing initiatives aligned to regional pipeline targets and ICP segments
• Lead GTM execution for product launches and campaigns in the assigned region independently
• Identify regional market trends and translate them into actionable marketing proposals
• Collaborate directly with regional account directors and sales teams on deal acceleration
Pipeline & Revenue Contribution
• Identify late-stage opportunities in the regional pipeline and propose concrete marketing support to accelerate closing
• Document marketing's role in closed-won deals — originated, accelerated, or influenced — with clear timeline and touchpoint evidence
• Own closed-won story documentation for the assigned region: minimum 2–3 per half-year with marketing fingerprint clearly established
ABM & Account-Based Initiatives
• Execute ABM campaigns for strategic regional accounts with personalized touchpoints across the buyer journey
• Move ABM initiatives from planning to visible pipeline outcomes independently
• Flag event leads moving toward close immediately as priority pipeline stories
Events & Field Marketing
• Lead regional event planning and execution
• Manage logistics, content alignment, and post-event follow-up with sales
Reporting & Intelligence
• Track and report on regional marketing performance connected to pipeline and revenue — not vanity metrics
• Provide competitive and market intelligence specific to the assigned region
• Maintain attribution data for regional marketing activity in CRM
• Plan and execute regional marketing initiatives aligned to regional pipeline targets and ICP segments
• Lead GTM execution for product launches and campaigns in the assigned region independently
• Identify regional market trends and translate them into actionable marketing proposals
• Collaborate directly with regional account directors and sales teams on deal acceleration
Pipeline & Revenue Contribution
• Identify late-stage opportunities in the regional pipeline and propose concrete marketing support to accelerate closing
• Document marketing's role in closed-won deals — originated, accelerated, or influenced — with clear timeline and touchpoint evidence
• Own closed-won story documentation for the assigned region: minimum 2–3 per half-year with marketing fingerprint clearly established
ABM & Account-Based Initiatives
• Execute ABM campaigns for strategic regional accounts with personalized touchpoints across the buyer journey
• Move ABM initiatives from planning to visible pipeline outcomes independently
• Flag event leads moving toward close immediately as priority pipeline stories
Events & Field Marketing
• Lead regional event planning and execution
• Manage logistics, content alignment, and post-event follow-up with sales
Reporting & Intelligence
• Track and report on regional marketing performance connected to pipeline and revenue — not vanity metrics
• Provide competitive and market intelligence specific to the assigned region
• Maintain attribution data for regional marketing activity in CRM
Requirements:
- 2+ years in B2B marketing with regional or field marketing responsibility
- Fluent English
- Demonstrated experience working directly with sales teams on pipeline acceleration
- Exposure to ABM execution, event marketing, or account-level campaign work
- Life Sciences, SaaS, or complex solutions background preferred
- Ownership mentality: drives regional marketing outcomes from brief to result without supervision
- Commercial awareness: connects regional marketing activity to pipeline contribution and closed revenue
- Cross-functional collaboration: works independently with Sales, PMM, and global marketing teams
- Strategic thinking: identifies regional gaps and opportunities before being directed
- Proactive communication: flags risks early, proposes solutions, updates stakeholders without prompting
What we provide:
We know our team members are key to achieving our goals, so we value and empower them to share their vision. We reward this passion with exceptional benefits, including:
Competitive Compensation: Regular performance-based salary and career development reviews.
Experienced Team: Join a passionate, experienced team in a friendly atmosphere.
Career Growth: Opportunities for professional and career advancement.
Paid Time Off: 18 business days per year (20 business days after 2 years of service).
Sick Leave:
Non-documented: 4 business days per year.
Documented: 20 business days per year.
Family Leave: 3 paid business days for marriage, childbirth, or bereavement.
Medical Insurance: Comprehensive coverage.
English Courses: Learning opportunities to improve your language skills.
Professional Development: Participation in forums and conferences.
Corporate Events: Regular team-building activities and events.
Work Environment: Enjoy a comfortable, fully equipped office and the possibility to work from home.
Skills Required
- 3+ years in B2B marketing with regional or field marketing responsibility
- Fluent English
- Demonstrated experience working directly with sales teams on pipeline acceleration
- Exposure to ABM execution, event marketing, or account-level campaign work
- Life Sciences, SaaS, or complex solutions background
- Ownership mentality: drives regional marketing outcomes from brief to result without supervision
- Commercial awareness: connects regional marketing activity to pipeline contribution and closed revenue
- Cross-functional collaboration with Sales, PMM, and global marketing teams
- Strategic thinking: identifies regional gaps and opportunities proactively
- Proactive communication: flags risks early and proposes solutions
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The Company
What We Do
Viseven is a Global MarTech Services Provider for Pharma and Life Sciences with more than 10 years of expertise in the industry. The company's solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. With over 150 Veeva-certified specialists and the statuses of Veeva Silver Certified Technology Partner and Veeva DFAP Content Partner, Viseven offers custom solutions for pharmaceutical communications. We enable digital marketing transformation for enterprises of different sizes and digital maturity levels. Our expertise covers the entire range of relevant aspects, from modular content to customer journey management, aligning tech with strategic goals.
