Regional Marketing Manager

Who are we?

Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders.

We are honored to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Airbus, SalesForce, Stellantis, Adidas, Wal-Mart and Sanofi.

What are we looking for?

We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions.

This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.

Key Responsibilities:

Regional Strategy & Planning

• Own the NEUR regional marketing strategy aligned with global AppSec priorities and revenue goals
• Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics
• Segment markets and prioritize accounts based on ICP, maturity, and opportunity size

Pipeline Generation

• Own regional marketing-sourced pipeline targets aligned to revenue goals
• Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)
• Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)
• Understanding and ownership of Pipeline targets and gaps
• Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression

Demand Generation & Pipeline Expansion

• Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)
• Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals
• Optimize marketing funnel performance using data-driven insights and continuous testing

Account-Based & Enterprise Marketing

• Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
• Partner with sales to develop account-specific engagement plans and personalized campaigns
• Support deal acceleration through tailored content, executive engagement, and field programs

Field Marketing & Events

• Plan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars)
• Represent the company at key cybersecurity and developer-focused events across NEUR
• Ensure strong pre- and post-event engagement to maximize pipeline contribution

Content Localization & Messaging

• Adapt global AppSec messaging for Northern European audiences with high technical expectations
• Collaborate with product marketing to refine positioning for DevSecOps and security buyers
• Support development of regional case studies, customer advocacy, and thought leadership

Sales & Partner Alignment

• Act as a trusted marketing partner to regional sales leaders
• Enable channel and technology partners with co-marketing campaigns and MDF programs
• Align closely with SDR teams to ensure effective lead follow-up and conversion

Analytics & Reporting

• Track campaign performance, pipeline contribution, and ROI across NEUR
• Provide regular reporting and insights to regional and global stakeholders
• Use data to refine targeting, messaging, and channel effectiveness 

What is needed to succeed?

Experience

• 3-5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps
• Proven experience managing regional or field marketing in Northern Europe
• Demonstrated success in driving pipeline and supporting enterprise sales cycles

Skills

• Strong knowledge of IT Security
• Expertise in demand generation, ABM, and integrated campaign execution
• Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo)
• Excellent stakeholder management and cross-functional collaboration

Languages

• Fluent in English (required)
• Additional languages are a plus

Nice to Have:

• Experience in high-growth SaaS or cybersecurity vendors
• Familiarity with developer ecosystems and tooling
• Background in partner/channel marketing

Key Competencies:

• Team player mindset with strong execution capabilities
• Self Starter and having a can-do approach
• Dynamic, tenacious High Achieving attitude
• Commercial acumen and revenue focus
• Ability to engage technical and security audiences
• Strong communication and influence across matrixed organizations
• Adaptability in a fast-paced SaaS environment

What we have to offer

Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.