The Role
The Regional Marketing Manager will define strategies, drive product marketing activities, manage market research, and lead a multicultural team across regions.
Summary Generated by Built In
In this role, you will make an impact in the following ways:
- Collaborate with global and regional leaders to define and deliver the regional marketing strategy across EMEA, India, the Americas and APAC.
- Recommending the right channels and events to drive growth in targeted segments.
- Champion a full funnel sales focus, elevating the Voice of the Customer through ownership of the Global Customer Satisfaction programme, sales enablement, account plan and account-based-marketing activities.
- Drive regional product marketing activities, including value-based messaging and go-to-market planning.
- Manage ongoing market research to understand trends, customer needs and product applications, using insights to inform priorities and decision-making.
- Provide leadership, coaching, and development to a multicultural marketing team across multiple locations.
- Lead cross-functional collaboration with wider functions, including Commercial, Communications, Product Marketing and Engineering to ensure alignment and cohesive execution.
To be successful in this role, you will need the following:
- Experience working in commercial and marketing collaboration, ideally across multiple regions or business units.
- Leadership capability, including leading a team, confidence in engaging senior stakeholders, a proactive approach and the ability to drive performance through clear metrics.
- Proven ability to champion best practices and embed a strong Voice of the Customer into marketing plans and product positioning.
- Ability to translate global strategy into regional needs, delivering effective product marketing and impactful execution.
Education/Experience:
- Degree or equivalent experience in Marketing, Business, Communications or related field.
- Global or international experience is required.
Top Skills
Business
Communications
Marketing
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.
