Job Summary
The Regional Marketing Manager will lead strategic, scalable marketing initiatives across multiple air medical programs within a defined geographic region. The role works closely with our sales and sales ops teams and other cross-functional areas to develop plans that drive patient volume, brand awareness, and community engagement. Of importance will be supporting the sales-customer relationship to ensure high customer satisfaction and long-term loyalty. The Regional Marketing Manager possesses and continues to foster healthcare marketing expertise, strong project management skills, and a proven ability to collaborate effectively with cross-functional teams The salary range for this position is $103,000 to $129,500 annually.
Essential Functions and Responsibilities include the following:
- Marketing: Collaborate with sales and specialty teams/ops to develop and execute integrated regional marketing strategies that drive patient volume, brand awareness, community engagement and other activities.
- Marketing Portfolio: Ensure consistent brand representation across regional initiatives (collateral, digital, social media content, presentations/speakers bureau, events, classes, etc.)
- Insights & Analytics: Proactively monitor demand performance and analyze campaign KPIs, prepare reports to demonstrate impact and future strategies.
- Stakeholder Engagement: Build strong relationships with internal teams (clinical, operations, business development), key customers and other partners to ensure alignment and support.
- Travel & On-site Support: Visit programs regularly to support initiatives, attend events and maintain strong local relationships.
- Other duties as assigned
Additional Job Requirements
- Regular scheduled attendance
- Indicate the percentage of time spent traveling < 50%
Subject to applicable laws and Air Method’s policies, regular attendance is an essential function of the position. All employees must follow Air Methods’ employment practices and policies.
Supervisory Responsibilities
This position has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In accordance with applicable laws, Air Methods will provide reasonable accommodations that do not create an undue burden so disabled employees may perform the essential functions of the position.
Education & Experience
- Bachelor’s degree (B.A. /B.S.) in Business, Marketing or Communications related field from four-year college or university; or five (5) or more years of related experience and/or training; or equivalent combination of education and experience.
- Master’s degree, preferred.
- 5+ years of experience in regional or field marketing, preferably in healthcare or emergency services.
- Familiarity with air medical or EMS operations, preferred.
- Proven ability to manage multiple projects across diverse teams and geographies.
- Passionate about collaboration and thrives in cross-functional team environments.
- Excels at interpersonal skills and written and verbal communication, with the ability to build strong relationships across cross-functional teams.
- Bold thinker who brings creativity and strategic insight to complex challenges.
- Ability to travel regionally as needed (approx. 35 to 50%).
Skills
- Ability to work collaboratively in a cross-functional team environment.
- Excellent interpersonal and oral/written communication skills.
- Strong focus on execution and delivering results.
Computer Skills
- Proficient with Microsoft Suite, including Word, Excel, PowerPoint, Project, and Outlook
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Certificates, Licenses, Registrations
- Experience or affiliation with existing key segments (military, firefighting, law enforcement, EMS, etc.) preferred
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.
Air Methods is an EEO/AA employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Minimum payUSD $103,500.00/Yr. Maximum PayUSD $129,000.00/Yr.Skills Required
- Bachelor's degree in Business, Marketing, Communications, or a related field, or five or more years of related experience and/or training, or an equivalent combination
- Five or more years of experience in regional or field marketing
- Ability to manage multiple projects across diverse teams and geographies
- Strong interpersonal, written, and verbal communication skills
- Ability to work collaboratively in cross-functional team environments
- Strong execution and results orientation
- Proficiency with Microsoft Word, Excel, PowerPoint, Project, and Outlook
- Proficiency with digital marketing tools, CRM systems, and analytics platforms
- Ability to travel regionally as needed, approximately 35–50%
- Master's degree
- Healthcare or emergency services marketing experience
- Familiarity with air medical or EMS operations
- Experience or affiliation with military, firefighting, law enforcement, or EMS segments
What We Do
Quality emergency care doesn’t begin in the hospital emergency room – it begins at the scene of the accident or the moment a life-threatening illness strikes. Air Methods has a talented workforce of over 4,500 team members, which includes the best in the air medical industry. We are pilots, clinicians, mechanics, air communications specialists, support teams and many more. We’re ready to answer the call because we know someone’s life is on the line. We dedicate ourselves around the clock to maintain equipment and supplies, coordinate logistics and relentlessly provide the tools and expertise that allow us to give more tomorrows. From the front lines to the phone lines, we believe our status as the industry leader – and the importance we place on our mission statement and core values – allow us to attract the highest level of talented professionals. More than 20% of our team members are U.S. veterans, active duty or in the reserves. Our comprehensive aviation, clinical and maintenance training is as robust as it is intense. And our continuous curriculum of learning and simulation-based training is unmatched in the industry. We are ready to save lives at every moment of every day, with over 300 bases of operations serving 48 states. In rural communities, that kind of reach of care is crucial. Emergency air medical transport and treatment is often the only access to lifesaving emergency care they have – providing access to millions of people who otherwise would not have been able to make it to a trauma center. We also operate eight maintenance centers of excellence throughout the nation and a national communications center. Although we call Greenwood Village, Colorado, home, we are only a call away.
