Regional Marketing Manager

Posted Yesterday
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Hiring Remotely in Breda, NLD
In-Office or Remote
63K-86K Annually
Senior level
Biotech
The Role
Lead regional marketing strategy and execution for EMEA, including market analysis, demand generation, events, sales enablement, localized content, budget and ROI management, and cross-functional collaboration to drive brand awareness and pipeline growth in bioprocessing.
Summary Generated by Built In
Make a global impact—join Repligen.
We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress. Join us!

This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work
Repligen is seeking a highly motivated and experienced Regional Marketing Manager to drive marketing strategy and execution for the EMEA region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.
  • Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies.
  • Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging.
  • Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth.
  • Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement.
  • Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team.
  • Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience.
  • Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment.
  • Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.

Qualifications & Skills:

  • Bachelor’s or Master’s degree in Marketing, Life Sciences, or a related field.
  • 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry.
  • Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs.
  • Experience in lead generation, digital marketing, and event management.
  • Excellent project management skills and ability to manage multiple initiatives simultaneously.
  • Strong analytical skills to assess marketing performance and optimize strategies.
  • Ability to work independently and collaboratively across global teams.
  • Fluent in English; proficiency in other languages is a plus.
  • Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.

our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the Netherlands is € 63,000 - € 86,250. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package.

Skills Required

  • Bachelor's or Master's degree in Marketing, Life Sciences, or a related field
  • 5+ years of experience in regional marketing (preferably in bioprocessing/life sciences)
  • Strong understanding of the biopharmaceutical/bioprocessing industry and market dynamics
  • Experience in lead generation, digital marketing, and event management
  • Excellent project management skills and ability to manage multiple initiatives
  • Strong analytical skills to assess marketing performance and optimize strategies
  • Ability to work independently and collaboratively across global teams
  • Fluent in English
  • Proficiency in other languages
  • Willingness to travel up to 40% within the region
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The Company
HQ: Waltham, MA
1,220 Employees

What We Do

FRAUD ALERT: Please take note that it has come to our attention that individuals purporting to work for Repligen are reaching out to prospective job applicants using fraudulent email addresses. All legitimate communications from Repligen will be sent from an individual with an email address ending in @repligen.com. If you have any concerns that a communication may be fraudulent and you would like to confirm whether it is, you may email [email protected] and someone will respond. Repligen is a bioprocessing-focused life sciences company bringing over 40 years of expertise and innovation to our customers. We are inspiring advances in bioprocessing through the development and commercialization of high-value products and flexible solutions that address critical steps in the production of biologic drugs, principally monoclonal antibodies. Repligen headquarters is in Waltham, Massachusetts and our manufacturing facilities are located around the world. We market our products globally through a direct commercial organization in the U.S., Europe and Asia, as well as through strategic partners in select markets.

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